Business Finance
STR581 University of Phoenix Alaska Airline Strategic Evaluation Paper


University of Phoenix

Question Description

Please choose any company!!! Tesla was a good choice las time.

Strategic Plan Part 3: Strategic Evaluation and Recommendation

In this section, you will be evaluating various strategies and making recommendations for the organization.

Write up to a 1,000-word strategic evaluation in which you include the following:

  • Evaluate potential business level strategies for the organization.
  • Assess potential corporate level strategies for the organization.
  • Assess potential global strategies for the organization.
  • Recommend a strategy or combination of strategies the organization should implement, and include a rationale for that recommendation.

Final Answer



Strategic Evaluation
Student’s Name
Institutional Affiliation



Strategic Evaluation
Alaska airline has an extensive operational module has enabled it to gain profit for a long
time, and unlike its competitors in the industry. Moreover, it has avoided merging with other
carriers and hence it has remained afloat. The company reported a net profit increase of 29% in
the year 2012. The company put some strategies in place to help in enhancing the operations at
the enterprise. This is because the company had a lot of struggles regarding escalated fuel prices
and financial meltdown. Most of the company’s success is related to the marketing components
that it has established. The company also has a sustainable move that makes it stand where it is at
the moment; the company is driven by the urge to be among the most reputable airline in the
country. The people behind this are the customers, employees, and shareholders. Therefore its
success will depend on its capability of providing safe air transportation, the airline also provides
exceptional services to its clients, and this helps to maintain healthy relationships. With the low
fares, it can keep a competitive ability that enables it to compete effectively. The only way to
achieve this is by valuing more than just performance of the company. Moreover, the relationships
built w...

shellyt (18200)
Boston College

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