Description
It is now time to begin the strategic planning phase of your project. You have been hired as a consultant to help MovieFlix solve a business problem. You've previously described to MovieFlix's leadership the first step to helping them solve their problem. Now it's time to provide them with a full plan and timeline.
****OVERVIEW ATTACHED--Integrity - employees, and company executives have decided to cut corners, omit information, lie, steal, and deceive to get ahead
For your project this week, you will need to do the following:
- Create a chart/table where you detail a SWOT analysis for MovieFlix. For your SWOT analysis, you need to list 3 internal strengths, 3 internal weaknesses, 3 external opportunities, and 3 external threats for MovieFlix.
- In 1-2 paragraphs, discuss the information that you put into your SWOT analysis. Why did you list the strengths, weaknesses, opportunities, and threats that you did? Why are they strengths, weaknesses, etc.
- Now detail the rest of the steps that you will guide MovieFlix through to reach a positive resolution to their problem. Make sure that you provide their leadership team with a timeframe for when you anticipate the project to be completed by.
- Remember to use proper tone in your paper. You are speaking from a "consultant" point of view. Your audience is the Leadership Team at MovieFlix.
- Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don't forget to cite your sources and include in-text citations as necessary.
Unformatted Attachment Preview
Purchase answer to see full attachment
Explanation & Answer
Hello! I have uploaded the answer to this question ⬇. Please have a look at it and get back to me in case of anything. Thank you.
Running head: STRATEGIC PLANNING
1
Strategic Planning of MovieFlix
Name
Institution
Date
STRATEGIC PLANNING
2
Introduction
A strategic plan is a method used to solve an existing problem in business to ensure
maximum profits as the welfare of stakeholders is not affected negatively (Lorette, 2017).
MovieFlix has created a suitable platform where customers can easily access their favorite movies
by streaming and in DVDs sent via mail. These are some of the marketing strategies that have
helped MovieFlix acquire a bigger share of the market. However, the unethical approach used by
MovieFlix to expand its market can damage the reputation of the company in the long run. This
article focuses on the strengths, weaknesses, opportunities, and threats experienced by MovieFlix
and devises a strategic plan to deal with the problems.
Internal
SWOT Model
Beneficial
Harmful
Strengths
Weaknesses
1. Movies can be streamed online.
1. Unethical approach
2. Movies can be sent in DVDs via mail
2. Weak Management
3. Large market share
3. Lack of a strategic plan
External
Opportunities
Threats
1. New services
1. Legal actions
2. New markets
2. Intense competition
3. Market expansion
3. Substitut...