Develop a brief IMC for the company or product you are working on in your assignments.

• First, tell us about your company or product. What is your unique selling proposition? How do you distinguish your product or company from your competitors? Now, think about how to communicate this information using the AIDA principle. Describe your ad and promotion.
• How would you vary your ad for different media platforms? How would you vary the schedule to air it for maximum coverage with minimal expense?

According to Lavinskyk (2013), traditional methods of marketing typically involve advertising through newspapers, magazines, telephone books, radio, and TV. However, this is rapidly changing. More and more people are choosing to get their news online, rather than through the newspaper, and a large number of households no longer take telephone books, since it is often easier to simply look numbers up online (Lavinsky, 2013). Even popular magazines have fallen prey to the Internet age. They too have been forced to adapt to the constantly changing world of technology, and in doing so, advertising opportunities for business owners who had previously found success through placing ads in these magazines have changed (Lavinsky, 2013).

Traditional Advertising Media:

1. Print Media

2. Billboards, Kiosks, Trade-shows and Events

3. Radio Advertising

4. Television Advertising

Modern Types of Advertising:

1. Online Advertising

2. Covert Advertising - Advertising in Movies

3. Surrogate Advertising - Advertising Indirectly

4. Public Service Advertising - Advertising for Social Causes

5. Celebrity Advertising

6. In-store Advertising

7: Coffee Cup Advertising

8. Digital Out of Home Advertising

Future of Advertising

1. Digital Signage: Primarily done through the installation of LED or plasma screens in public places, such as railway and subway stations, cafes, airports, retail stores, hotels, and many other similar locations (Buzzle, 2013).

2. Smartphone Advertising

3. Niche Advertising: Niche advertising deals with targeting these select group of customers with tailored ads(Buzzle, 2013).

4. User-generated Advertising: This is a radically new form of advertising, that is interactive to the point of letting customers create their own ads for the brand (Buzzle, 2013).

References

Buzzle. (2013). Different Types of Advertising. Retrieved from Buzzle: http://www.buzzle.com/articles/different-types-of-...

Lavinsky, D. (2013, March 8). Is Traditional Marketing Still Alive? Retrieved from Forbes: http://www.forbes.com/sites/davelavinsky/2013/03/0...

Dr. Tracy