Description
Select a marketing topic of your choice (examples include: Global Marketing, Services, Pricing). Begin your research by using the GCU Library or an electronic database search.
Find a scholarly, peer-reviewed journal article (published within the last 5 years) on a topic addressed in this course that is of interest to you.
Write an article review of 750-1,000 words that addresses the following:
- What is the thesis (main idea) of the article?
- Why is (are) the author(s) writing about the topic?
- What facts are presented?
- How does it relate to the other readings (especially the text) on the topic?
- What are the conclusions and recommendations?
- Critique the article.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Refer to "Article Review Grading Criteria" for criteria to be used in grading.
Article Review Grading Criteria
REQUIREMENTS: | POSSIBLE | ACTUAL |
| 10 | |
10 | ||
10 | ||
4)How does it relate to the other readings (especially the text) on the topic? | 10 | |
15 | ||
15 | ||
7)Uses a peer-reviewed/scholarly academic reference. | 5 | |
8)Student prepares all answers and comments according to the APA guidelines found in the GCU Style Guide, located in the Student Success Center. | 5 | |
9)Paragraph Development and Transitions Student’s work has a sophisticated construction of paragraphs and transitions. Ideas universally progress and relate to each other. The student is careful to use paragraph and transition construction to guide the reader. Paragraph structure is seamless. Individually and collectively, paragraphs are coherent and cohesive. | 6 | |
10)Mechanics of Writing | 7 | |
11)Language Use and Audience Awareness | 7 | |
TOTAL | 100 |
After the total has been added together, calculate the following: ___/100 x 10% =
Explanation & Answer
Below is the complete paper
Running head: ARTICLE REVIEW
1
Global marketing
Name
Instructor
Course
Date
ARTICLE REVIEW
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Thesis (main idea) of the article
The thesis statement for this article is to explore ethical issues in marketing
representations of identity. It examines visual representation in marketing communication from a
distinctive and interdisciplinary perspective.
The reason the authors wrote the article about global marketing
The authors are writing about the topic to give viable knowledge to the companies or
associations to know the right way to market their products. They mention several ways which
bring bad faith in visual representation during marketing. There are so many ways which are
believed to be good when it comes to marketing but according to the authors, those ways don’t
impress or appeal to the customers (Borgerson & Schroeder, 2002). Every marketer has a goal of
attracting as many customers as possible especially during the road shows and the only area they
go shot is in the area of how to visually market their goods. The authors note clearly that it is
prudent to avoid bad faith when using visual representations because this will make the
customers not to be appealed or contented with the goods being marketed. The global market is
very wide...