Business Finance
BUS475 Phoenix Week 1 Nike Mission and Vision Statement Paper

BUS475

University of Phoenix

Question Description

Purpose of Assignment

The Week 1 assignment allows students to explore a company that they are familiar with and relate this to their own experiences to determine the importance of the mission and vision of a business as well as the influence this may have on their own role. The assignment will also allow the student to explore the effects of a company not having a mission statement.

Assignment Steps

Resources: Week 1 textbook readings

Choose a company that has both a mission and vision statement. This should not be the same company you will choose for the assignments for Weeks 2-5.

Prepare a minimum 700-word summary in which you address the following:

  • Identify the company's mission statement.
  • Identify the company's vision statement.
  • Explain what role these have on the way the business operates. Evaluate whether the company's actions seem to align to their vision and mission statements.
  • Examine how the mission and vision of the organization might affect or guide you as an employee or manager in the company.
  • Analyze what you think would be the effect if the company did not have a mission statement.

Format your paper consistent with APA guidelines.

Cite a minimum of two peer-reviewed references.

Click the Assignment Files tab to submit your assignment.

Final Answer

Hi,Find attached the completed work.Feel free to ask for any clarification or editing if need be.Looking forward to working with you in the future.Thank you.

Running head: STRATEGIC MANAGEMENT

Nike Vision and Mission Statement Analysis
Student’s Name
Professor’s Name
Course Title
Date

STRATEGIC MANAGEMENT

2

Nike Inc. is a multinational corporation that deals in the design, marketing, development,
and sale of lifestyle and sports footwear, equipment, apparel, services, and accessories. It was
started by Philip H. Knight and William Jay Bowerman in 1964 and has its headquarters in
Beaverton, OR. As much as most of its products are designed specifically for athletic use, most
of their products are worn for leisure and casual purposes. The company’s mission statement is
‘to bring inspiration and innovation to every athlete in the world.’ One of the founders of the
company refers to everyone as an athlete as long as they have a body which directly implies that
the company seeks to bring inspiration and innovation to everyone. The vision for its Corporate
Social Responsibility is “to help NIKE, Inc. and o...

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