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Running head: STRATEGIC MANAGEMENT
Nike Vision and Mission Statement Analysis
Nike Inc. is a multinational corporation that deals in the design, marketing, development,
and sale of lifestyle and sports footwear, equipment, apparel, services, and accessories. It was
started by Philip H. Knight and William Jay Bowerman in 1964 and has its headquarters in
Beaverton, OR. As much as most of its products are designed specifically for athletic use, most
of their products are worn for leisure and casual purposes. The company’s mission statement is
‘to bring inspiration and innovation to every athlete in the world.’ One of the founders of the
company refers to everyone as an athlete as long as they have a body which directly implies that
the company seeks to bring inspiration and innovation to everyone. The vision for its Corporate
Social Responsibility is “to help NIKE, Inc. and o...
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