Business Finance
OMM615 Ashford University Integrated Marketing Communications Paper

OMM615

ashford university

Question Description

In a two page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.

Final Answer

Attached.

Running Head: INTEGRATED MARKETING COMMUNICATIONS (IMC) TACTICS

Walmart’s Integrated Marketing Communications (IMC) tactics
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1

INTEGRATED MARKETING COMMUNICATIONS (IMC) TACTICS

2

Companies use Integrated Marketing Communications (IMC) tactics as a way of
optimizing the communication of consistent messages of the company’s brands to stakeholders.
Through these tactics, the companies in this case who are the marketers must identify their
boundaries around the promotional mix elements and also consider the effectiveness of the
campaigns message. For example, Walmart is a company listed in the Fortune 500 companies of
the largest corporations by total revenue for their respective fiscal years. Walmart has an
integrated marketing communication program that it utilizes when marketing its products, stores,
and services.
Walmart which is a multinational r...

Lessermaster (16459)
New York University

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