Case Study: GEEK Squad – A New Business for a New Environment, marketing homework help

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Case Study: GEEK Squad – A New Business for a New Environment

  1. Read the case pages 95-97 in your text.Title: Marketing Authors: Roger A. Kerin; Steven W. Hartley Publisher: Mcgraw-Hill Edition: 13 ISBN-13: 9781259573545
  2. watch video http://www.viddler.com/embed/79975ec0/?f=1&autopla...
  3. Respond to the following case question.

    You have been asked to consult with the Best Buy marketing team. They are specifically looking for recommendations as to specific promotional activities you would recommend to encourage consumers who currently use independent installers to switch to Geek Squad. To aid you in formulating your recommendations, you should consider past and present consumer purchasing patterns; conduct an environmental scan for Geek Squad using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence Geek Squad in the near future.

Directions

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Explanation & Answer

Here

Running Head: GEEK SQUAD CASE

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Geek Squad Case
Name
College
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Tutor
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GEEK SQUAD CASE

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Best buy marketing team ought to be more innovative so as to attract consumers to the
firm. Geek Squad’s competitors are the independent installers. They offer similar services to the
ones offered by the firm. To attract the customers to the firm, an effective marketing strategy
ought to be adopted. The firm should differentiate its products and services by innovatively
marketing and delivering its services. A comprehensive marketing strategy is actually the
solution to the looming hard times ahead (Hodgson, Willows, European Council of International
Schools., & Council of International Schools., 2010).
Accordingly, in its marketing, Geek Squad should more flexible and adapt to the various
policies that govern its market environment. The firm ought to come up with friendlier policies
that are supported by the members of the company’s team, consumers and stakeholders at large.
For example, the firm’s policies should adjust so as to comply with the proposal made by
Trump- to impose 20 % border tax on im...


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