The mission statement describes the
purpose of the organization (i.e., why the business exists). As outlined
in the Mission Statements article, here are some things to consider
when evaluating a mission statement:
Is the mission statement focused on satisfying customer needs rather than on the product?
Does the mission statement tell who the company’s customers are?
Does the mission statement explain what customer needs the company is trying to satisfy?
Does the mission statement explain how the company will serve its customers?
Does the mission statement fit the current market environment?
Is the mission statement based on the company’s core competencies?
Is the mission statement motivating and does it inspire employee commitment?
Is the mission statement realistic?
Is the mission statement specific, short, sharply focused, and memorable?
Is the mission statement clear and easily understood?
Does the mission statement say how the company wants to be remembered?
Review the following mission statements.
Evaluate each mission statement based on the above criteria and explain
how the mission statements meet or failed to meet those criteria.
Home Depot’s Mission Statement
The Home Depot is in the home improvement
business and our goal is to provide the highest level of service, the
broadest selection of products, and the most competitive prices. We are a
values-driven company and our eight core values include the following:
Excellent customer service
Taking care of our people
Doing the “right” thing
Creating shareholder value
Respect for all people
Building strong relationships
Nike’s Mission Statement
Our mission is to bring inspiration and innovation to every athlete in the world.
In addition to the text, you must use at
least one scholarly source. Your paper must be three to four pages in
length (excluding a cover page and reference page) and be formatted
according to APA style guidelines as outlined in the Ashford Writing