Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 480 Assignment 4: Capstone Project Unacceptable Fair Proficient Ex Criteria 1. Analyze the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Assess the significant manner in which each company’s mission and vision align with the long-terms goals and strategic direction of the organization. Weight: 5% 2. Analyze the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Next, determine the fundamental way in which each sector influences its competitive position within the industry. Provide rationale to support the response. Weight: 10% 3. Analyze the central manner in which the strategies of each company’s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Provide one (1) example of such strategies in use from each company to support the response. Weight: 10% Below 70% F 70-79% C 80-89% B Did not submit or incompletely analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Did not submit or incompletely assessed the significant manner in which each company’s mission and vision align with the long-terms goals and strategic direction of the organization. Did not submit or incompletely analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Did not submit or incompletely determined the fundamental way in which each sector influences its competitive position within the industry. Did not submit or incompletely provided rationale to support the response. Did not submit or incompletely analyzed the central manner in which the strategies of each company’s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Did not submit or incompletely provided one (1) example of such strategies in use from each company to Partially analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Partially assessed the significant manner in which each company’s mission and vision align with the long-terms goals and strategic direction of the organization. Satisfactorily analyzed the existing business strategies, domestic and global environments, industry and internal capabilities for both Apple and Samsung. Satisfactorily assessed the significant manner in which each company’s mission and vision align with the longterms goals and strategic direction of the organization. Thoroughl existing bu strategies global env industry a capabilitie and Sams Thoroughl significant which eac mission an with the lo and strate the organi 90- Partially analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Partially determined the fundamental way in which each sector influences its competitive position within the industry. Partially provided rationale to support the response. Satisfactorily analyzed the business level strategy of each company by conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Satisfactorily determined the fundamental way in which each sector influences its competitive position within the industry. Satisfactorily provided rationale to support the response. Thoroughl business l each com conducting (Strengths Opportuni Threats) a Thoroughl the fundam which eac influences position w industry. T provided r support th Partially analyzed the central manner in which the strategies of each company’s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Partially provided one (1) example of such strategies in use from each company to support the response. Satisfactorily analyzed the central manner in which the strategies of each company’s business leaders have adapted to cultural differences in order to both facilitate effective operations within global markets and drive new strategic initiatives with improved innovation excellence. Satisfactorily provided one (1) example of such strategies in use from each company to support the response. Thoroughl central ma the strateg company’s leaders ha cultural dif order to bo effective o global ma new strate with impro excellence provided o of such str from each support th 4. Evaluate the superiority of each company’s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Include one (1) example of such superiority from each company to support the response. Weight: 10% 5. Recommend one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Provide a detailed rationale for this strategy. Weight: 10% 6. Evaluate the success of both companies’ corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Next, determine the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Provide a detailed rationale to support the response. Weight: 10% 7. Analyze the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Provide at least three (3) examples of such leadership in action from both companies to support the support the response. Did not submit or incompletely evaluated the superiority of each company’s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Did not submit or incompletely included one (1) example of such superiority from each company to support the response. Did not submit or incompletely recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Did not submit or incompletely provided a detailed rationale for this strategy. Did not submit or incompletely evaluated the success of both companies’ corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Did not submit or incompletely determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Did not submit or incompletely provided a detailed rationale to support the response. Did not submit or incompletely analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Did not Partially evaluated the superiority of each company’s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Partially included one (1) example of such superiority from each company to support the response. Satisfactorily evaluated the superiority of each company’s organizational competencies in terms of entrepreneurial capabilities, organizational design capabilities, and strategic capabilities geared toward increased performance and profitability. Satisfactorily included one (1) example of such superiority from each company to support the response. Thoroughl superiority company’s competen entreprene capabilitie organizati capabilitie capabilitie increased and profita Thoroughl (1) examp superiority company response. Partially recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Partially provided a detailed rationale for this strategy. Satisfactorily recommended one (1) appropriate new business strategy for each company that may maximize profitability and improved competitiveness in the industry. Satisfactorily provided a detailed rationale for this strategy. Thoroughl recommen appropriat strategy fo company maximize improved in the indu Thoroughl detailed ra strategy. Partially evaluated the success of both companies’ corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Partially determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Partially provided a detailed rationale to support your response. Satisfactorily evaluated the success of both companies’ corporate level strategies in terms of horizontal integration, vertical integration, strategic outsourcing or diversification. Satisfactorily determined the type of strategy that contributed most effectively to the creation of a successful and profitable multibusiness model. Satisfactorily provided a detailed rationale to support the response. Thoroughl success o companie level strate horizontal vertical int strategic o diversifica determine strategy th most effec creation o and profita multibusin Thoroughl detailed ra support th Partially analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Partially provided at least three Satisfactorily analyzed the strategies that the internal leadership of both Apple and Samsung has taken to discourage unethical behaviors. Satisfactorily provided at least three (3) examples of such Thoroughl strategies leadership and Sams to discour behaviors provided a examples response. Weight: 10% 8. Assume that both Apple and Samsung are in need of organizational change and must alter existing strategies. Recommend three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Provide a rationale to support the response. Weight: 10% 9. 6 references (or number in the assignment) submit or incompletely provided at least three (3) examples of such leadership in action from both companies to support the response. Did not submit or incompletely assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Did not submit or incompletely recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Did not submit or incompletely provided a rationale to support the response. No references provided Weight: 5% 10. Writing Mechanics, Grammar, and Formatting (3) examples of such leadership in action from both companies to support the response. leadership in action from both companies to support the response. leadership both comp support th Partially assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Partially recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Partially provided a rationale to support the response. Satisfactorily assumed that both Apple and Samsung are in need of organizational change and must alter existing strategies. Satisfactorily recommended three (3) specific ways in which Apple and Samsung could change functional, business, and corporate strategies, as well as organizational structure and control in order to improve business performance and competitiveness in their industry. Satisfactorily provided a rationale to support the response. Thoroughl both Apple are in nee organizati and must strategies recommen specific w Apple and could chan business, strategies organizati and contro improve b performan competitiv industry. provided a support th Does not meet the required number of references; some or all references poor quality choices. Partially free of errors in grammar, spelling, punctuation, or formatting. Meets number of required references; all references high quality choices. Exceeds n required re references choices. Mostly free of errors in grammar, spelling, punctuation, or formatting. Error free free gramm punctuatio Weight: 5% Serious and persistent errors in grammar, spelling, punctuation, or formatting. 11. Appropriate use of APA intext citations and reference section Lack of in-text citations and / or lack of reference section. In-text citations and references are provided, but they are only partially formatted correctly in APA style. Most in-text citations and references are provided, and they are generally formatted correctly in APA style. In-text cita references or almost consistent correctly in Serious errors in the integration of sources, such as intentional or accidental plagiarism, or failure to use in-text citations. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing. Sources a integrated technique paraphras summariz Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Information is partially clear with minimal reasons and evidence that logically support ideas. Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Informatio a clear, co consistent reasons a that logica ideas. Weight: 5% 12. Information Literacy/Integration of Sources Weight: 5% 13. Clarity and Coherence of Writing Weight: 5%
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