​Assignment 3: Part C: Your Marketing Plan, marketing homework help

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Question Description

Assignment 3: Part C: Your Marketing Plan

Due Week 8 and worth 280 points

To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a six to seven (6-7) page paper in which you:

  1. Develop the company’s branding, pricing, and distribution strategy.
  2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
  3. Develop the differentiation strategy in relation to the closest competitor.
  4. Establish whether the company's intention is to be a leader or follower within the industry.
  5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
  6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
  7. Use at least five (5) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

  • Develop strategies to assess performance and achieve marketing goals.
  • Develop pricing strategies and distribution channels for products.
  • Analyze integrated marketing communications and its relationship to advertising strategy.
  • Evaluate marketing research tools involved in the marketing process.
  • Use technology and information resources to research issues in marketing management.
  • Write clearly and concisely about marketing management using proper writing mechanics.

Tutor Answer

Kishnewt2017
School: University of Maryland

Attached.

Running head: MARKETING PLAN FOR SKY GLOBAL TECHNOLOGY COMPANY

Marketing Plan for Sky Global Technology Company
Student’s name
University affiliation

1

MARKETING PLAN FOR SKY GLOBAL TECHNOLOGY COMPANY

Marketing Plan for Sky Global Technology Company
Company’s branding, pricing and distribution strategy
A strategy is an action plan that is prepared and designed with the aim of achieving
a particular set goal or target. Marketing strategies are developed in a manner that they can
accommodate all the important aspects that contribute to the commercialization of the
organization's products. First, branding is an important part of business as it represents the
face of the firm. With this reason, developing a brand strategy will require an organization
to be careful and include all the necessary aspects of the business (Luther, 2015). The
branding strategy should be in the position to cover all the products of the company and
uniquely market them those of the competitors. The brand developed should be able to
market and sell the company without the customers struggling to understand the business.
Apart from branding, pricing is another aspect that also counts when it comes to
the point of marketing their products. A pricing strategy should be developed with the help
of data collected from the field concerning their competitors and the cost of production.
With this reason, Sky Global Technologies will ensure that they survey to the know the
pricing of their competitors. With the price of the competitors, they will now be able to
price their products so that the company can cater for its production cost and make a profit
from the price. To make people get to buy their products their prices will always be lower
than that of their customers.
Distribution is one of the four elements of the marketing mix that is involved with
ensuring the product is available for the customers at the right time and place. Developing

2

MARKETING PLAN FOR SKY GLOBAL TECHNOLOGY COMPANY

a distribution strategy will need the company to survey, so that will give the company the
distribution of the clients and the location. After identifying the location, the company will
decide the means at which the products will be tra...

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