Business Finance
4-1 In your own words no plagerism please

Question Description

Need help with my Marketing question - I’m studying for my class.

How does the family influence the consumer socialization of children? What role does television advertising play in consumer socialization?

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Final Answer

As we know, for several consumers their family is their primary reference group, and the major target market for most of the products and product categories. The members of a family play explicit roles in their everyday functioning, and such roles extend to the dominion of consumer purchase decisions. So, a family's decision making style often is influenced by its lifestyle, roles, and cultural factors. As a result, children are everyday influenced by their own specific families in the way they make consumer buying decisions, and marketers comprehend these sorts of behaviors which are ever moresignificant in terms of specific market niches.

We have learned new behaviors through Television as the result of perceived needs. NIKE and Lexus went from being perceived as luxury items to needed items via advertising. Men now must have big screen TVs and women must want to continually buy shoes. This was all done by advertising. The way in which we buy products has also changed. For instance, there is a new Capitol 1 commercial that exhibits  a woman walking down the street rashly buying on credit, and receiving a feeling that the end result is: invaluable

Skills and knowledge have changed
with the use of television advertising instant communication and consciousness. Several insurance companies advertise their internet sites online which can be used to elevate awareness. They are not alone. With the instant communication age, we advertise the need of consumer awareness. 

In addition to immediate obvious advertising, there is also the influence in television shows. Take the evening news, which often focuses on consumer awareness. Take comedies which show various brands of soda used in a household, implying that everyone worthwhile drinks that brand. Take dramas which show women crying into Ben and Jerry's after the tearful breakup. Our needs and wants have changed. We no longer decide for ourselves that we want products or how we want them. Instead, we allow television to teach us, since after all, if it's on television, then everyone must be doing it, and it must be true.


hinanoureen (1599)
UC Berkeley

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