Assignment 1: Marketing Plan Part F: Final Marketing Plan
Due Week 10 and worth 200 points
1 is comprised of all of the marketing plan sections. Add any
recommendations and updates based on faculty feedback and / or
Transfer related information from Journal
entries 1 through 5 to the Marketing Plan Template. In this assignment
you must do the following:
cover each section in the marketing plan in detail
update your marketing plan to reflect recommendations made by faculty, and newly researched information
complete all of the sections in the marketing plan template
the your marketing plan in the Marketing Plan Template, located in Week
1 of the course shell, and include the following:
detailed description of your company in the form of an executive
summary. The description should include, at a minimum, the product’s
name, trademark, color, shape, packaging, labeling, and any
characteristics that you deem relevant.
Describe the company’s
target market in terms of its size, competitors, and the specific needs
and wants of potential customers that your product or service is likely
Describe both the company’s Unique Selling Position (USP) and its marketing objectives.
the pricing strategy relative to the company’s pricing objective, and
internal and external factors that could affect the pricing of the
company’s products or services.
Determine the distribution strategy in terms of your target market, location, and selection of distribution channels.
Outline the promotional strategy in relation to marketing objectives, advertising program, and public relations activity.
Recommend three to four (3-4) action steps that you could take in order to move your plan forward.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
typed, double-spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title,
and the date. The cover page and the reference page are not included in
the required assignment page length.