You have previously worked with descriptive statistics. As noted previously, the mostcommonly used descriptive statistics are measures of central tendency includingmean, median, and mode. In this assignment, you will watch some informativevideos to become familiar with SPSS, enter data, and then answer some basicquestions about a data set.General Requirements:Use the following information to ensure successful completion of the assignment:Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.You are not required to submit this assignment to Turnitin.Directions:View the following:SPSS for Beginners 1 -- IntroductionSPSS for Beginners 2a: Frequency CountsSPSS for Beginners 2b:Descriptive Statistics and Z-scoresGraphing and DescriptiveStats in SPSS With Dr. Ami GatesOpen SPSS (for help see the attached file, SPSS Installation Instructions) and complete the following:Obtain an output (as in the tutorials) with the following valueshighlighted and upload it into LoudCloud:Determine the statistics for each gender as follows: Frequency Counts, Mean, Standard Deviation, Minimum, and MaximumGraphing and Descriptive Stats in SPSS: Create a bar graph with gender(axis X) and height (axis Y)Upload the output into LC.Data set:Men: 74, 71, 75, 62Female: 62, 68, 61, 71, 68, 80

The Customer Relationship Management PlanIntroduction: In the increasingly crowded global online marketplace, distinguishing one product from another helps the product become more competitive. One critical factor that distinguishes one brand from another is customer communications and customer relationships a company is able to build to promote and grow their brand. In this Assignment, you will create a customer relationship management plan for a hotel chain.Assignment DetailsThe following Course Outcomes are assessed in this Assignment:MT450-5: Create a Customer Relationship Management Plan.GEL-8.03: Apply Critical thinking to formulate a logical solution to a problem.Scenario: A spa-centered hotel chain International Waters, Inc. (IW) has been in business for two years now. Their mission is to provide a stress-free stay for guests where relaxation is a priority. They primarily are located on the east and west coasts of the U.S. as well as the west coast of Mexico, and all their properties contain water features and spas. IW especially caters to the business customer and stressed out adults who need time away to relax and recuperate. The problem that has surfaced from their analysis of the CSR database and various customer surveys is that they cannot seem to establish a long-term connection to their customers, so few return. The CEO wants to address the problem and has tasked the marketing director (your role) with providing a customer relationship management plan. Access some IW customer survey feedback recently obtained.Access the IW Customer Relationship Management (CRM) Plan templateInstructions: Analyze the scenario and the data provided to create your CRM to address the problems you identify in the template provided.Checklist: Create a CRM Plan addressing the following:Write a synopsis of the problems.State the SMART goals to resolve the problems.Describe alignment of mission to market and branding.Outline training of staff.Explain how you will create brand awareness.Provide opportunities for product testing.Identify customer touch points and explain how addressed.Describe promotion of IW to create brand loyalty.Explain how you will create value for customers from their point of view.Provide a follow-up and summary of your plan.Access the Unit 9 Assignment grading rubric.Respond in 2–3 pages (minimum 600–800 words) in the template using APA format and citation style. Submit your response to the Unit 9 Assignment Dropbox.

  Click here to watch the video  You received the following message via email from your supervisor. After reviewing the message, identify one change from the list below that you would make and thoroughly explain why you would make that change.  Word Choice Tone Subject Line Subject Line: Stop Working Overtime NOW! Message:  Hey, When I reviewed this week's timesheets I saw that way too many people worked overtime. This is costing our company too much money and needs to immediately stop. Going forward, before you work overtime, you must get approval from your supervisor.  Thanks, Supervisor John  Peer Response: Hello?  again,here the respond,Hello Everyone!     After reading the script, I would choose word choice. If I did not  know too much overtime or ways we could cut back, do not be blunt but  explain so I can understand your side of the situation.  We do not know if this was the first or second time this has been  brought up, so I will assume it is the first. It does not say who the  Supervisor is at the bottoms but just Supervisor. It states "NOW" at the  top. The word " Hey" also addresses everyone, instead of Hello team or  something of the such. That is very inappropriate coming from a  supervisor figure, from what it feels like yelling to saying hey. Very  unprofessional and not very good with communicating.     From that Supervisor's point of view, I can look at it, but the message also gives me a mixed signal. I do not trust this Supervisor if they can not even address a simple email appropriately. Either the Supervisor is having a momentous lousy day or does not know how to address their team at all. Another thing that could be is comunication is their weak area, and if that was the case, why were they titled, Supervisor.