Business Finance
BIS303 Phoenix Grand Regency Hotel E Commerce Channels Paper


University of Phoenix

Question Description

Select a hospitality company in your community and evaluate their presence on e-commerce channels in 700- to 1,050-word paper.

Contact the general manager to help gather information and use outside resources to assess the following:

  • How well has the company utilized the three types of e-commerce? Is the company distributing information across all business functions?
  • Identify any channels they are not currently taking advantage of that they should be.
  • Determine the strength of their overall e-commerce presence.

Format your assessment according to APA guidelines.

Unformatted Attachment Preview

Week 2 Hospitality Company Assessment Grading Guide BIS/303 Version 4 Managing Information Technology in the Hospitality Industry Copyright Copyright © 2016 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Hospitality Company Assessment Grading Guide BIS/303 Version 4 Edited in accordance with University of Phoenix® editorial standards and practices. 2 Hospitality Company Assessment Grading Guide BIS/303 Version 4 Individual Assignment: Hospitality Company Assessment Purpose of Assignment During this assignment, students will select a hospitality company they are familiar with and apply the principles of e-commerce to the business. They will use their evaluative skills to determine how well the company is utilizing e-commerce across all business functions. Resources Required Local hospitality company Outside resources – company website and e-commerce sites Grading Guide Content Met Partially Met Not Met Total Available Total Earned 7 #/7 Partially Met Not Met Comments: The student addresses how well the company is utilizing the three types of e-commerce. The student examines how information is being distributed across all business functions. The student identifies any channels that are currently not being utilized. The student determines the overall strength of the company’s e-commerce presence. The paper is 700 to 1,050 words in length. Writing Guidelines The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Met Comments: 3 Hospitality Company Assessment Grading Guide BIS/303 Version 4 Writing Guidelines Met Partially Met Not Met Total Available Total Earned 3 #/3 10 #/10 Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Assignment Total Additional comments: # Comments: 4 ...
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Final Answer


Running head: E-COMMERCE


Institution Affiliation



According to Joshim & Dumbre (2017), “E-commerce is basically the buying and
selling of goods and services via the internet.” With advancements in technology most
businesses are taking this approach and the hospitality industry has not been left behind. This
form of business has made the hospitality industry accessible to customers both locally and
globally. It has also made services such as booking and making reservations a lot cheaper.
The customer base for companies has also been increased leading to an increase in profits
made by companies.
How Well the Three Types of E-Commerce Have Been Utilised
Business to Customer
The company I chose to analyse in this discussion is called The Grand Regency hotel this
company utilises three types of e-commerce very well. The first one is the business to
customer type of e-commerce. The company has really invested in what they put out there for
the customers. In their website, they have displayed detailed information about the hotel.
They have given details about accommodation, activities, food, services offered, pr...

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