ECOM 421 SEU E-Business Strategies and Business Models Project

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noqhyqneov

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Business Finance

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Ecom 421

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Saudi electronic university

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ECOM

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Group Project Assignment Saudi Electronic University College of Administrative and Financial Sciences E-Commerce Department Student Name: Student ID: Course Title: E-Business Strategies and Business Models Course Code: ECOM421 Academic Year/ Semester: 2021-22/Second Semester CRN: Instructor Name: Student Grade: 1|Page Grade Level: Saudi Electronic University College of Administrative and Financial Sciences ECOM421 – E-Business Strategies & Business Models Group Project Assignment Academic Year 2021/2022, Semester (2) Submission Part 1 End of Week 6 (Saturday, 05/March/2022) 15 Marks Part 2 End of Week 6 (Saturday, 05/March/2022) Note: Class Discussion will be in Week 7 05 Marks Part 3 End of Week 12 (Saturday, 23/April/2022) 15 Marks Part 4 End of Week 12 (Saturday, 23/April/2022) Note: Group Presentation will be in Week 14 05 Marks Total Marks: 40 2|Page Questions You have just graduated from Saudi Electronic University and have been selected by a company as a Project Intern for six months of probation period. Your Marketing Manager has invited you for coffee and during your interaction with him, you come to know that your company want you to support it in growing the business. Your Marketing Manager has told you to prepare a project report and design a power-point presentation based on certain parameters. The company will decide whether to offer you full time opportunity or not based on our quality of work, efforts, out of box thinking. Kindly do this assignment with great dedication. The purpose of this assignment is to help students in learning how to apply skills and knowledge in planning, managing and nurturing a business by implementing an appropriate strategy. Students are expected to understand the ongoing recent developments at the marketplace and be able to employ various concepts of this course deliberately to boost businesses of the company where they are working/or will work. This assignment is divided into four parts and students are suggested to submit each of it as per the stated due date. Students are suggested to create a group of 3-5 students in each group to complete this group project and join any one of the below group considering that all members of your group have been selected by the company stated in front of each group number. Group 1: Albaik Group 2: Zain Telecom Group 3: Al Dukan Group 4: Noon.com Group 5: Nokia Group 6: Alinma Bank Group 7: Hotel Ritz Carlton Group 8: Airasia.com Group 9: Honda Motor Company Group 10: Almarai Company Group 11: Extra Store Group 12: Nahdi Pharmacy Note: Kindly make ensure that your group members have join a single group only. Join your group on or before the end of Week 2. 3|Page Group Project Assignment Part 1 Submission: End of Week 6 (Saturday, 05/March/2022) Marks: 15 1. Company Profile (3 Marks). Brief descriptions of the company such as About the company, Products & Services, Vision and Mission statement, and Organizational structure 2. Business Canvas Model of the company (3 Marks). Design a business canvas model of the company and explain each elements of it by writing at least 2-3 lines for each. 3. SWOT Analysis of the company (2 Marks). Do the SWOT analysis of the company and explain each by writing at least 2-3 lines for each. 4. Core competencies of the company (2 Marks). Write the core competencies of the company. 5. Types of Business Model (2 Marks). Discuss the types of business model (B2B, B2C, C2C, Social Commerce, Local Commerce, and M-Commerce) adopted by the company. 6. Challenges faced by company during COVID-19 (3 Marks). List out the key challenges faced by the company during COVID-19 pandemic and discuss its impact on the company. 4|Page Group Project Assignment Part 2: Group Presentation submission & Class Discussion Submission: End of Week 6 (Saturday, 05/March/2022) Marks: 5 Make a power-point presentation of your Group Project Part 1 work mentioning all the stated contents and upload it on Blackboard. There will be a Class Discussion in Week 7. For preparing the power-point presentation, there must be minimum 10 slides in the presentation with a good background design, readable font size and style with appropriate color. Presentation must have the following format: ▪ ▪ ▪ ▪ ▪ ▪ ▪ First slide: Group members name and Student id & Group Project Assignment Number Company Profile Business Canvas Model of the company SWOT Analysis of the company Core competencies of the company Types of Business Model Challenges faced by the company during COVID-19 pandemic Note: Group Project Assignment Part 2 (5 Marks = 2.5 Marks for Group Presentation submission & 2.5 Marks for in the class discussion i.e. Virtual/F2F) Date of Class Discussion: 6th March, 2022 (In Week-07) 5|Page Group Project Assignment Part 3 Submission: End of Week 12 (Saturday, 23/April/2022) Marks: 15 7. Porter’s Five Forces Analysis of the company (3 Marks). Do the Porter’s Five Forces Analysis of the company. 8. Compare the business strategies of the company with one of its competitor (3 Marks). Select any one competitor of the company and do the comparison of their business strategies. 9. Suggestions to the company to deal with COVID-19 pandemic (3 Marks). As a Project Intern, suggest your suggestions to the company to overcome the challenges created due to COVID-19 pandemic. 10. Design a business plan for the company (3 Marks). As a Project Intern, design a business plan/business strategies to help the company in increasing its revenue either by suggesting the company to starting a new business unit or by launching a new product or services. 11. Your learnings from this project (2 Marks). Write any five key learnings after finishing this project. References (1 Mark). Write all the sources using APA style of referencing. In case of wrong referencing style, your group will lose 1 mark. Learn how to refer a website, article and such sources. 6|Page Group Project Assignment Part 4: Group Presentation submission & Group Presentation Submission: End of Week 12 (Saturday, 23/April/2022) Marks: 5 Make a power-point presentation of your Group Project Part 3 work mentioning all the stated contents and upload it on Blackboard. There will be a Class Discussion in Week 14. For preparing the power-point presentation, there must be minimum 10 slides in the presentation with a good background design, readable font size and style with appropriate color. Presentation must have the following format: ▪ ▪ ▪ ▪ ▪ ▪ ▪ First slide: Group members name and Student id & Group Project Assignment Number Porter’s Five Forces Analysis of the company Business strategies comparison with one of its competitor Suggestions to the company to deal with COVID-19 pandemic Business plan for the company Learnings from this project References Note: Group Project Assignment Part 4 (5 Marks = 2.5 Marks for Group Presentation submission & 2.5 Marks for Group Presentation in the class i.e. Virtual/F2F) Date of Group Presentation: 8th May, 2022 (In Week-14) 7|Page Group Assignment Guidelines (use this as a checklist before your submission) This is a group assignment in which each group should have members between 3 to 5 students. Any one member from each group will submit assignment over Blackboard within the stated due date. Please make ensure that you have enrolled yourself in a single group only. Kindly read the below instructions: S. No. 1 2 3 4 5 6 7 • • • 8 General Instructions Plagiarism is a serious offence. Any kind of plagiarism will result in a mark of 0. Say No to Plagiarism. There should be no any plagiarism. Do not copy your answers neither from other students’ answer nor from internet. In case of you have visited any website for your understanding, write the sources of website/article under Reference. Include the cover page with all information required. In case of not using or not filling cover page, 1 mark will be deducted. Put a table of contents before the answer page. The use of In-text citations in case of using others’ work. Ensure that you follow the APA style in your project and references. Your assignment length should be between 500 to 1000 words in total. Proofread your work for spelling, grammar and punctuation. Your file should be saved as Word doc (No submission in PDF format) Example: Your Group Number_ECOM421_Assignment Number .doc Your Group Number_ECOM421_Assignment Number.doc Your Group Number_ECOM421_Assignment Number.pptx Formatting style elements Use 1.5 line spacing with adjusting to all paragraphs (alignment). Use the footer function to insert the page number. Use black color for your answers. Gentle reminder: As per the marking policy available on your blackboard, a deduction of 20% will be applied due to the below reasons: • Late submission • Poor structure of the assignment/If the word count is not correct, or if the assignment has multiple spelling, grammar, or punctuation issues. • Plagiarism is strictly prohibited and in case of copying answer either from internet or from any existing or previous students’ submission will attract 00/15 i.e. Zero marks. • Kindly check plagiarism before submitting the assignment. “Plagiarism is Injurious to Good Grades.” Good Luck! 8|Page Answers Table of Contents Group Project Assignment Part S. No. Contents Page Number 9|Page
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Explanation & Answer

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Group Project Assignment Part 3

NAME
COURSE
INSTRUCTOR’S NAME
D AT E

QUESTION 7

Threats of New Entrants: Low
◦ Honda has low threats for new entrants due to high capital requirement.
Porter’s Five Forces Analysis of the company

◦ The high capital requirement for venturing in an automobile
manufacturing accounts for low threat of new entrants for Honda

Company.
◦ New entrants need to establish inbound and outbound logistics before
venturing into the industry.

(Shah, 2018)

Threat of Substitutes: Moderate

◦ Honda faces moderate threat from substitute products.
◦ Honda has higher market share due to its high brand value making it
difficult for substitutes products to survive.
◦ However, the introduction of electric vehicles by foreign companies is

likely to be a strong substitute for their products.

Bargaining Power of Customers: High
◦ Honda’s customers have high bargaining power.

Question 7 Cont..

◦ Most of its buyers have high bargaining power owing to a lot of options they have. Honda’s
competitors such as Ford, Toyota, General motors, and Nissan provide them with wide variety of
options to chose from.

Porter’s Five Forces Analysis of the company

Bargaining Power of Suppliers: Low
◦ Honda’s suppliers have low bargaining power. Honda has a
lot of suppliers in different part of the world to choose from
hence can change from one supplier to another.
Competitive Rivalry: High
◦ Honda faces high competition from its major competitors.
◦ It is the 5th in terms of market share in the world with a total
market share of 6.4% as of 2020 (Shah, 2018).
◦ Toyota, Ford, Nissan, and Volkswagen provide stiff
competition for the company.

Business Strategies Comparison With One Of Its Competitors
Question 8

▪Honda has unique strategies compared to its major competitors

such as Toyota.
Business strategies comparison with
one of its competitors

▪While Toyota company tend to globalize its manufacturing
operations, Honda tend to localize its operations.
▪It takes into consideration the local conditions and consumer
behaviors while designing and producing vehicles.
▪ Its localization strategy makes it competitive compared to Toyota.

Suggestions To The Company To Deal With
Question 9

COVID-19 Pandemic
▪Honda has unique strategies compared to its major competitors

Suggestions to the company to deal with
COVID-19 pandemic

such as Toyota.
▪While Toyota company tend to globalize its manufacturing
operations, Honda tend to localize its operations.
▪It takes into consideration the local conditions and consumer
behaviors while designing and producing vehicles.
▪ Its localization strategy makes it competitive compared to Toyota.

Business plan for the company
Question 10

▪The company needs to adopt different business strategies to
increase its revenue.

Business plan for the
company

▪The company needs to launch a new product through product
development strategy.
▪The company will attract new customers through the new products.

▪Product development is an intensive growth strategy aimed at
increasing revenue by attracting new customers.

Learnings from this project
Question 11

▪In have gained new insights from the project.
▪I have learned the importance of SWOT analysis in the analysis of

Learnings from this
project

company’s internal environment.
▪I have also gained an insight on how to design a business plan.

Learnings from this project
Question 11 Conti..

▪Finally, I have learned how company’s competitiveness is

dependent on the type of business strategy adopted by an
Learnings from this
project

organization.
▪While Toyota company tend to globalize its manufacturing
operations, Honda tend to localize its operations.

▪It takes into consideration the local conditions and consumer
behaviors while designing and producing vehicles. Besides, I
have learned how to use Porter’s five forces in analyzing

company’s operations.

Learnings from this project
Question 11 Conti..

▪It takes into consideration the local conditions and consumer

behaviors while designing and producing vehicles.
Learnings from this
project

▪ Besides, I have learned how to use Porter’s five forces in
analyzing company’s operations.

References
Badhon, M. (2019). Analysis on Market and Business Strategy of Honda, DHS Motors Limited.

REFERENCES
A List Of References Used For The Project.

Shah, A. (2018). Does Upward Product Line Extension Hurt or Benefit a Firm's Competitive Advantage? The Case of
Honda's Acura, Nissan's Infiniti, and Toyota's Lexus Brands. Journal of Marketing Development and
Competitiveness, 12(1), 28-36.

Please view explanation and answer below.Hello,Here it is as instructed, all the parts are addressed as mentioned.

Group Project Assignment

Saudi Electronic Unive...