Description
Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful.
-question has to be answered in a form of essay
Explanation & Answer
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Marketing
Product Auditing
Institution
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Student
Date
A product audit is “an examination of a particular product or service (hardware, processed
material, software) to evaluate whether it conforms to requirements (that is, specifications,
performance standards, and customer requirements)” (American Society for Quality (ASQ)).
Such kind of audit is performed prior to the final customer usage or interaction with the produced
goods or services. The aim of a consistent and effective product audit is to assist in boosting
quality, higher profits, and satisfaction and loyalty. If the product is below the expected audit
standards, the auditor documents the products weaknesses, faul...
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