product audit, marketing homework help

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Nan511

Business Finance

Marketing Research

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Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful.


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Marketing
Product Auditing
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A product audit is “an examination of a particular product or service (hardware, processed
material, software) to evaluate whether it conforms to requirements (that is, specifications,
performance standards, and customer requirements)” (American Society for Quality (ASQ)).
Such kind of audit is performed prior to the final customer usage or interaction with the produced
goods or services. The aim of a consistent and effective product audit is to assist in boosting
quality, higher profits, and satisfaction and loyalty. If the product is below the expected audit
standards, the auditor documents the products weaknesses, faul...


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