Market Research Process

Mar 14th, 2015
Anonymous
Category:
Business Finance
Price: $35 USD

Question description

McFish's premium catfish is accompanied with fresh tomatoes, lettuce, and onions; a patty-shaped catfish fillet is marinated in a unique blend of natural spices before being grilled in a medium-well temperature. It is served with high-fiber, whole-wheat buns.

Priced at $5.50, the same as a Big Mac, it is available in your favorite McDonald's franchise restaurant.

Aiding the narrative is a picture of the McFish sandwich, helping the audience to test the merits of the concept.

  • Keeping the marketing research process in mind, how will you determine the sales feasibility of McFish?
  • What decisions will you need to take at each step and why?
  • What kind of research findings would ensure a favorable management decision to continue with the McFish concept in the next phase (which is business analysis)?

Justify your choices with valid assumptions and logically driven arguments. Cite any sources using APA format.

Submit your responses to the above questions in 700–800 words.


Tutor Answer

(Top Tutor) Kate N
School: Duke University

Studypool has helped 1,244,100 students

Review from student
Anonymous
" Outstanding Job!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1824 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors