Current market conditions competitive analysis

Content Type

User Generated

User

Wbfrezr1

Subject

Economics

Description

photo attached

Unformatted Attachment Preview

newclassroom3.phoenix.edu/Classroom/#/contextid OSIRIS:49367580/context, Purpose of Assignment Students will develop cost curves on which fim behavior is based and will utilize these cost curves to determine the behavior of their chosen organization in the market served. Using the concept of comparative advantage, students analyze trade opportunities and use the model of supply and demand to explain factors that could affect demand, supply and prices. Students will determine various factors that could affect their organization's total revenue and will recommend actions the firm could use to maximize their profit and their presence in the market served. Assignment Steps Scenario: You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products. Research an organization and a product produced by that organization in which an analysis can be conducted Write a 1,750-word analysis of the current market conditions facing your product, making sure you address the following topics: Define the type of market in which your selected product will compete, along with an analysis of competitors and customers Analyze any comparative advantages and international trade opportunities Explain the factors that will affecídemand, supply, and prices of that product. Examine factors that will affect Total Revenue, including but not limited to: Price elasticity of demand Factors that influence productivity Various measures of costs, including opportunity costs Externalities and government public policy and their effect on marginal revenue and marginal cost Recommend how your organization can maximize their profit-making potential and increase their presence within the market served by the product. Cite a minimum of three peer-reviewed sources from the University Library Format your paper consistent with APA guidelines Click the Assignment Files tab to submit your assignment Copyright 2014 University of Phoenix All rights reserved O Type here to search
Purchase answer to see full attachment

Tags: Microeconomic ECO/365

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Please find attached, let me know if you need any clarification. Thank you.

Outline
I.

Introduction

II.

Conclusion

III.

References

Running Head: THE COCA COLA COMPANY

The Coca Cola Company
Name
Professor
Institution
Course
Date

1

THE COCA COLA COMPANY

2
The Coca Cola Company
Introduction

The soft drink company has some enterprises in the world. In the US, four players in the
soft drink industry exist which has led to the development of an oligopoly competition market.
Well, the soft drink industry does not have a significant number of companies but only a few.
One of the highly competitive products manufactured by the Coca Cola Company is the Coke
soda. The product has gained competitiveness in the global market and has emerged the highest
selling brand as compared to others from the competing industries (Koschmann & Sheth, 2016).
Also when compared to the other brands manufactured by the Coca Cola Company, Coke has
remained a well-performing brand representing large sales throughout the year. The paper
focuses on a market analysis of the Coke brand from the Coca Cola Company.
Market type
The oligopolistic market allows the customers to make choices and determine the
products to consume from the various companies. In the oligopolistic competition market, the
small number of companies manufactures products with many similar features which make them
remain equally competitive in the market. The largest competitor to Coca Cola Company is Pepsi
which has a variety of soft drinks in the global market. The market structure has a few firms with
large market shares making it hard for other businesses to get entry and survive through the
competition. The actions of one of the companies in the market have a great impact on the other
businesses. In this case, when the Coca Cola Company introduces a new brand in the market, the
Pepsi Company has to develop a strategy for coping with the new competition by developing a
new one or improving on the existing (Gehani, 2016). On the other hand, the customers play a

THE COCA COLA COMPANY

3

significant role in determining the highly competitive company in the industry by the demand
and amount of sales per the brands of the enterprise. The Coca Cola Company can price its
brands without being influenced by the customer's decisions. The competitors in the oligopolistic
market have to maintain the quality of their products to remain viable and meet the standards of
the st...