Trending Now, marketing homework help


Question Description

Go to Google Trends at and search for one of your favorite brands as well as two or three of its competitors.

  • Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company’s trend(s)? Think advertising, customer preferences, company issues, etc.
  • What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?
  • Click here to view the grading rubric for this discussion.

Tutor Answer

School: UCLA


Trending Now
Thesis statement: To find out what’s trending now, Google trends is the appropriate cite to
research on since it displays what’s trending in the whole world.
1.) Introduction.
2.) Trend analysis on Amazon Company.
3.) Trend analysis on Walmart Company.
4.) Trend analysis on Alibaba Group.
5.) Conclusion.

Running head: TRENDING NOW


Trending Now
Institution Affiliation



To find out what’s trending now, Google trends is the appropriate site to research on
since it displays what’s trending in the whole world. This is based on how often a specific search
term is entered in the Google search thus the most entered information all over the world forms
the trend line.
Trend analysis on Amazon Company
One of my most favorite brands in Google trends is the Amazon Company which is an
online retail company with the largest e-business in the United States based in Washington
(Wittekind, 2013). The Amazon faces aggressive competition from companies that also operate
in media, electronics and other merchandise such as Wal-Mart, Alibaba Group, etc. However,
what makes it exceptional is the customer driven focus whereby their reaction is not based on the
level of aggressive competition in the market. Their focus being customers, they are able to
provide lower prices for goods and improve the quality of maximum customer satisfaction.
Based on the analysis of the trends of Amazon Company, there are various strategic
actions that make it the most innovative company in the world such as the promotional tools they
use to advertise their products and services. For instance, in order to increase their company
trends, Amazon uses Pay-Per-Click adverti...

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