Business Finance
Analysing an organisation background using strategic context and macro-environment analysis


Question Description


Need to have 1400-1500 words for both 2 questions ( In total )

Please read through ALL of the uploaded slides screenshots ESPECIALLY THE FIRST SCREENSHOT , there are 2 QUESTIONS is the website that need to be analysed on BOTH questions

Need to have a total of 4 references for both questions from the internet and the AUSTRALIAN ONLINE NEWSPAPER or WEBSITES ( IS A MUST )

For question 2 , it must be based on the analytical framework from MY TEXTBOOK , so i will upload another slides when you are working on question 1 first :)

There will be a plagiarism check and need to be BELOW 10%

Analysing an organisation background using strategic context and macro-environment analysis
Analysing an organisation background using strategic context and macro-environment analysis
Analysing an organisation background using strategic context and macro-environment analysis

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Final Answer

hey there, i have posted the answers, kindly confirm, ask me if you have any questions,thank you

Running head: Bellamy’s Organic Strategic Analysis

Question 1: Bellamy’s Organic Strategic Analysis


Bellamy’s Organic Strategic Analysis.


Company History and Ownership
Bellamy’s Organic is a food based company based in Australia which currently stands as
the largest producer of infant certified organic foods and infant organic formula in the country.
Bellamy’s Australia is the parent company of Bellamy’s Organic which started in the year 2003
initially as a family business in Launceston. The family’s main aim was to supply their children
with sufficient nutrients by providing supplementing and convenient nutrition through diversified
range of organic baby foods. However, in the year 2007, a privately owned company by the name
Tasmanian Pure Foods bought the company with a vision of intensifying investments to establish
Tasmanian food and agribusiness.
Tasmanian Pure Foods later revamped its name to Bellamy’s Australia in the year 2013.
Having witnessed a significant success rate in the company’s Initial Public Offering (IPO) in July
of the year 2014, the company was fully listed in the Australian Stock Exchange market which
saw the company selling many shares. This culminated to a staggering increase in cost per share
of more than 30%. As of now, the company is a subsidiary company of Bellamy’s Australia headed
by Andrew Cohen who is the CEO and John Ho who is the Chairman.
Business Scope
Shifting gears to the business cope, the company is centered about producing certified
organic foods with a niche establishment in infants and children nutrition. Focusing on nutritional
products for newborns, infants and toddlers, the company produces certified organic foods suitable
for different age groups according to the needs and preferences of each age group. Taking a look
at the range of products of the company, products are categorized in accordance to age brackets
which are newborns, infants and toddlers.

Bellamy’s Organic Strategic Analysis.


Major Products and Services
The age brackets of interest are calibrated as 0 - 6 months, 6 - 12 months, and 1- 3+ years.
In this regard, the company produces organic infant formula, organic baby po...

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