1.  Describe strategic alliances and why they are important in marketing. Give an example using either real or fictitious companies. 2.  Define the concept of a stakeholder as it relates to marketing. Using Saint Leo as an example, identify three specific types of stakeholders and briefly describe why each is a stakeholder in the university. 3.  Define the terms Feature and Benefit and explain the difference between them, including how each functions in a marketing or communication plan. Give an example of each for a specific product. 4.  What concept in product management does the image below represent? Briefly describe the concept and the role it plays in marketing. Identify each of the five phases and describe the typical marketing activities that might occur during each phase. 5.  In our discussion of Integrated Marketing Communications we identified four major types. Describe each of these and provide an example of each to promote Saint Leo's graduation ceremony. 6.  In the slides discussing Product Management we identified four unique qualities of services. Describe each of these and provide a specific detailed example of each. 7.  We discussed the bell curve that represents the types of consumer adopters. Describe each of these including the approximate percent of the consumer base each represents. Using specific products give an example of each. 8.  We discussed in some detail the nature and application of a SWOT analysis. Briefly define the four elements, tell me if they are internal or external to the firm, and give me an example of each using Saint Leo. 9.  Briefly describe the concept of a supply chain and provide a specific example. You may not use any of the examples used in the class. 10.  There are three types of potential influences on the consumer buying process. Identify each of these and give a specific example.

According to Durlak, Weissberg, Dymnicki, Taylor, and Schellinger (2011): A key challenge for 21st-century schools involves serving culturally diverse students with varied abilities and motivations for learning…Unfortunately, many students lack social-emotional competencies and become less connected to school as they progress from elementary to middle school to high school, and this lack of connection negatively affects their academic performance, behavior, and health (p. 405).  In other words, schools have an important role to play in raising healthy children by fostering not only their cognitive development, but also fostering their social and emotional development. Yet schools have limited resources to address all of these areas and are experiencing intense pressures to enhance academic performance. For this discussion, imagine you are a classroom teacher and your school has just adopted a new social-emotional learning curriculum. The parents of your students are concerned that this will take valuable time away from academic subjects and that this is something parents should teach at home. Your job is to write an explanation of this curriculum for your classroom website. In this description, define what social-emotional learning is and what it isn’t. Provide links for parents to find out more about it and what the research says about it.  Describe how social emotional learning will enhance learning in other content areas and the benefits their children will experience. For more information, refer to the following articles:Beyond book learning: Schools teach social and emotional skills Benefits of SEL Office of Academics, Social Emotional Learning The Impact of Enhancing Students’ Social and Emotional Learning: A Meta-Analysis of School-Based Universal Interventions Why it Matters

Your boss has chosen you to give a presentation to a number of foreign officials regarding the United States Federal Reserve System. These officials are very interested in doing business in the United States, but they would like to learn more about the Federal Reserve and how it operates. Develop a 10- to 15-slide Microsoft® PowerPoint® presentation. Address the following questions and include a notes page which contains the write-up portion to each question: • What are the factors that would influence the Federal Reserve in adjusting the discount rate? • How does the discount rate affect the decisions of banks in setting their specific interest rates? • How does monetary policy aim to avoid inflation? • How does monetary policy control the money supply? • How does a stimulus program (through the money multiplier) affect the money supply? • Currently, what indictors are evident that there is too much or too little money within the economy? How is monetary policy aiming to adjust this?