Description
answer each question with 200words max, don't be too long. Thank you.
1.The combined use of different marketing communication tools, such as advertising a brand on TV, sponsoring an event, and developing a social media presence, can produce a synergistic effect for a brand. Explain what the concept of synergy means in this context.
Provide an example or illustration of how two or more marketing communication tools, when used in combination, are capable of producing results greater than the sum of their individual contributions.
An example would be (you cannot use this one anymore): Marketing for blockbuster movies such as Guardians of the Galaxy, Wonder Woman, the Star Wars franchises, Marvel Universe movies, etc. Movie productions go all out on merchandising, social media, blogs, teaser trailers, advertising, etc. to promote the movies.
2.The combined use of different marketing communication tools, such as advertising a brand on TV, sponsoring an event, and developing a social media presence, can produce a synergistic effect for a brand. Explain what the concept of synergy means in this context.
Provide an example or illustration of how two or more marketing communication tools, when used in combination, are capable of producing results greater than the sum of their individual contributions.
An example would be (you cannot use this one anymore): Marketing for blockbuster movies such as Guardians of the Galaxy, Wonder Woman, the Star Wars franchises, Marvel Universe movies, etc. Movie productions go all out on merchandising, social media, blogs, teaser trailers, advertising, etc. to promote the movies.
Explanation & Answer
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Running head: MARKETING COMMUNICATION TOOLS
Topic: Marketing Communication Tools
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Marketing Communication Tools
2
Question one
Synergy in marketing context refers to combining at least two marketing initiatives
whose respon...
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