Mar 18th, 2015
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Question description

QUESTION 1 Sociocultural influence on consume behaviour includes personal influence, reference group, family, culture and sub culture. Which of those, in your opinion, would be the strongest influence when buying the following? a. Smartphone b. Socks c. Insurance d. Club membership

 QUESTION 2 Critique Maslow’s hierarchy of needs concept. Can you identify examples in your own life, the lives of your friends or through media reports where individuals appear to have chosen to satisfy a higher order need before lower order needs have been met? 

QUESTION 3 Recall four purchases you have made in the past month. Try to choose different types of product (e.g. having a haircut, buying petrol or some clothes, subscribing to a magazine). Add to your list the biggest purchase you have ever made. Discuss to what extent the decisions were deliberate, habitual or on impulse? Based on the response of other students in the class, see if you can make any generalization or identify any pattern? 

QUESTION 4 What are the three types of reference groups? For each, provide two examples of groups relevant to you.

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