CEO of Timberland, Jeff Swartz

Mar 18th, 2015
DotaCN
Category:
Business & Finance
Price: $10 USD

Question description

 300 words mimimum. 

Please read the article, “Timberland’s CEO  on Standing Up to 65,000 Angry Activists.” 

The article describes how the CEO of Timberland, Jeff Swartz, responded to the public when his company faced a sort of crisis situation.

1. What were the different "audiences" Swartz had to respond to in this situation?

2. As you read through the experience that Swartz had in constructing business correspondence in his situation with Timberland, consider three concepts from chapters 1, 2, and 3 from your textbook, Business Communication for Success,that he applied. 

Mention each concept, the page(s) from which it comes in the textbook, and how Swartz followed (or perhaps did not follow) the concept.


Tutor Answer

(Top Tutor) Daniel C.
(997)
School: University of Maryland
PREMIUM TUTOR

Studypool has helped 1,244,100 students

8 Reviews


Summary
Quality
Communication
On Time
Value
kevin12622
Dec 4th, 2016
" Goes above and beyond expectations ! "
kiln82
Nov 25th, 2016
" awesome work thanks "
ashleyisgod
Nov 21st, 2016
" Top quality work from this guy! I'll be back! "
likeplum4
Nov 12th, 2016
" Excellent work as usual "
Molly_Moon
Oct 29th, 2016
" AMAZING as always! "
kpcutie
Oct 20th, 2016
" Excellent job "
Hemapathy
Oct 7th, 2016
" all I can say is wow very fast work, great work thanks "
pmallory
Sep 28th, 2016
" Totally impressed with results!! :-) "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1827 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors