Description
Delta Corporation has been very impressed with the progress it has made with its new product line and the new marketing approach that you recommended and instigated. As a result, it is now considering expanding this approach for its other product lines, providing them with the ability to market and sell all of its products online. However, it has not considered the implications for its IT department in developing this type of plan. As the Social Media Marketing Consultant, you are familiar with integrating business and IT strategic planning. They have called upon you to provide advice. You need to:
Explain what the company needs to consider if it is going to move to a more on-line approach for its sales and marketing activities. In particular, describe the consequences for its IT department and why they need to be involved in the planning phase.
Given the likely increase in costs associated with this move, you need to outline the potential benefits and possible pitfalls of outsourcing the IT maintenance and development.
Outline some strategic technology trends that the company may wish to monitor and consider for the future.
- Finally, research a company in Saudi Arabia and discuss whether they were able to align their overall strategy and their IT strategy. If they were successful discuss how they managed this alignment and what benefits they gained from doing so. If they were not so successful, explain how and why you felt that occurred.
Explanation & Answer
View attached explanation and answer. Let me know if you have any questions.
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Delta Corporation
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Institution Affiliation
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Company’s considerations for online sales and marketing activities
There are a few things to keep in mind when considering online sales to grow your company's
market and revenue. As a result, a company's reputation could be tarnished if it fails to meet its
promises. It is also conceivable to lose millions on the enterprise due to the logistics required to
get the goods into your clients' hands. Additionally, if you're going to be selling online, you'll
have to market your business aggressively to stand out from the crowd. Before launching an ecommerce business, it's crucial to know what your competition is like. It may be difficult to gain
ground for products that are readily accessible from other online sellers unless you can provide
more competitive rates. Customers are more inclined to buy from a well-known shop with whom
they have done business before if the price difference between the products is small. You may
not be able to compete with the deals and promotions offered by your competitors. You can learn
from your competitors' best practices by studying their online selling strategies (Shao et al.,
2019). The consequences for Delta Corporation’s IT department and why they need to be
involved in the planning phase
On the other hand, marketing is always on the lookout for the next big thing, while IT
experts are focused on creating long-lasting networks that are both productive and cost-effective.
Nevertheless, the value of IT cannot be overestimated since technology has become more
prominent in the marketing function.IT solutions such as CRM, Database Systems, and Content
Management frameworks are used extensively in marketing (CMS) (Shao et al., 2019). The IT
department is responsible for supporting these large-scale marketing initiatives. An IT
department must implement the essential tools to enable mobile app marketing efforts. While it
is crucial to keep up with the latest technological advancements, it is equally important to watch
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out for how these advancements could aid future marketing efforts. Sales promotion and internetbased advertising are still two separate operations in many primary and small firms (Zhang et al.,
2018). This is a false assumption, and all marketing efforts, including social media networks,
should be coordinated with those conducted on the internet. IT's primary responsibility is to
provide a resource to the marketing team, ensuring that they are well-versed in relevant
applications and how to apply them to the overall marketing strategy
best.
The importance of digital marketing has grown in recent years. As a business, you can
use it to connect with your consumers and share your expertise. SEO (search engine
optimization) gains and increased site traffic are two more reasons to implement this strategy.
Everything from calendaring and clearances to inbound marke...
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