Developing an online retailer in a developing country

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Business Finance

Description

Assume you are the CEO of an online retailer looking to expand your services into a developing- country markets. Much of the success of your business model depends on the ability to ship items quickly and without delays as well as provide unrivaled customer service. What concerns might you have entering a developing country market given your business model? What would be the necessary conditions for your business to succeed?

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Developing an online retailer in a developing nation
Before the expansion of online retailer into a developing-nation market, key factors have
to be considered so as to make the business a success. As a CEO, I will take key consideration
on the following factors;
a) The level of technological advancement in that nation – For an online retailer, technology
is essential. For the business to be successful, it should make use of the latest technology
so as to outdo their main competitors in the market (Peppard and John).
b) Purchasing pattern of the consumers in the gi...


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