Based on the project charter that you developed in Unit 1(attached below for reference), you will now proceed with your project planning. You have determined that you need to define the scope and complete your work breakdown structure (WBS) to the lowest level work package, which will help you develop the activities for the project schedule. You will also determine the overall project budget and plan the communications within the project. You will identify risks that may affect the project. The requirements for this section are as follows:Define the scope: Determine what the project objective will be, and define the scope of the project. Create the WBS: Start with the high-level deliverable, and add the lower level elements to include the lowest level work package. Develop the project schedule: Based on the work packages, determine the activities for the project schedule, and add planned beginning and end dates for the activities. You should have a minimum of 10 activities. Determine the budget: Using the WBS and project schedule, determine the overall project budget. Include major categories such as materials, labor, and other expenses. Plan communications: Using the stakeholders you identified in the project charter, create a matrix to show the plan for communicating with these stakeholders. Include each stakeholder's name, the content to be communicated, the frequency of communication, and the method. Identify risks: Additionally, identify the risks that are associated with the project. Include both threats and improvement opportunities.

Overview: You have been promoted from first- line supervisor and now hold a position of an executive officer (below the head of the agency) in a police department or correctional facility. You are aware of several officers who have long been the subjects of a disproportionally high rate of excessive use of force complaints. One of these officers is the brother of the head of the agency you work for, and you are aware that each of these use of force complaints has been dismissed. The purpose of this assignment is for you to be able to identify an ethical dilemma and the responsibilities of the ethical leader and make recommendations for strategies for improvement. In your final project, you will be using these skills to identify these components in your selected case study. Prompt: In the form of a memorandum, complete the following:  Ethical dilemma(s): Discuss the ethical dilemma(s) you and the agency face. How does this issue affect the community?  Responsibilities of ethical leader: What are your responsibilities as a leader in this situation? Discuss how you would properly address this as a leader and ethical professional.  Impact of decision: Discuss how your decisions on this issue dealing with officers using excessive force may impact the culture of the organization.  Strategies for improvement: What strategies can you recommend that will help to improve the relationship between the community and the organization as you address this issue?  Support your work with scholarly evidence from the text or outside sources. Refer to the Criminal Justice Library Tips for support in finding and citing outside resources. Guidelines for Submission: Your memorandum need not follow typical APA guidelines and can be single-spaced. Include evidence from the textbook as well as at least one outside scholarly source, which should be cited in APA format at the end of the memorandum.

Module 3 - CasePromotion and Primary ResearchCase AssignmentRead these articles related to a programmatic advertising campaign by Kellogg.Kantrowitz, A. (2014). Why data is the new ‘oil’. Advertising Age, 85(22), 28.Hof, R. (2014, May 15). Programmatic Advertising To Gobble Up Even More Ad Budgets – Report. Forbes/Tech. retrieved from http://www.forbes.com/sites/roberthof/2014/05/15/programmatic-advertising-to-gobble-up-even-more-ad-budgets-report/#6e2eafe35383US Programmatic Ad Spend Tops $10 Billion This Year, to Double by 2016 (2014, Oct. 16). eMarketer. Retrieved from http://www.emarketer.com/Article/US-Programmatic-Ad-Spend-Tops-10-Billion-This-Year-Double-by-2016/1011312#sthash.ejs94Mkk.dpufNeff, J. (2015). As data grows more valuable, marketers seek new ways to secure it. Advertising Age, 86(20), 18.Olenski, S. (2013). What is programmatic advertising and is it the future? Forbes/CMO Network. Retrieved from http://www.forbes.com/sites/marketshare/2013/03/20/what-is-programmatic-advertising-and-is-it-the-future/#7a484c44637dRatcliff, C. (2015, June 3). The current state of programmatic: latest stats and infographic round-up. Econsultancy. Retrieved from https://econsultancy.com/blog/66530-the-current-state-of-programmatic-latest-stats-and-infographic-round-up/Van Wyk, S. (2013). Programmatic buying set to star on TV? B & T Weekly.Imagine you have been hired as a consultant to the VP of marketing for Kellogg. The VP wants to get an objective opinion from someone outside the company who is familiar with current digital marketing basics.Your job is to write a short memo of 750-1500 words critically analyzing Kellogg’s digital marketing strategy. In particular, note that the company has decided to use programmatic advertising to promote its products. Make sure to address the following issues: Evaluate the potential target market for Kellogg’s digital marketing and programmatic advertising. Analyze the assumptions behind Kellogg’s programmatic advertising. What do you think of Kellogg’s programmatic advertising? With the increasing popularity of social media, what would you recommend to Kellogg regarding its digital promotion strategy? Explain why. Do not spend a lot of time digging in the company’s website and do not just rehash what the company did; instead, introduce a critical perspective.Focus on the Case and Background reading as well as relevant background reading from Modules 1 and 2. There are no right answers; after all, you do not have inside information. You will be evaluated on your understanding of the background materials and your logic and reasoning.In particular, show your understanding of the way a change in target market affects the company's promotion strategy. Also, give some thought as to how Kellogg’s programmatic advertising meshes with other elements of its marketing program, for example, merchandising (product management), channel management, and pricing.Assignment ExpectationsWrite clearly, simply, and logically. Your memo should be 750-1,500 words long, excluding title pages and references, but quality of writing is more important than length. Check the following link for business memo format: http://www.fsb.muohio.edu/heitgedl/Memo%20writing%20tips%20ACC333%20SP06.pdfBack up your positions or opinions with references to the required reading found in the Module 1-3 Backgrounds and Ongoing Useful Resources. In using those references, demonstrate your understanding of the concepts presented. Rather than grading on how much information you find, emphasis will be on the defense of the positions you take on the issues. Also remember that: The "why" is more important than the "what." The defense of your positions on the issues is more important than the positions you take. Do not repeat or quote definitions. Your use of the required reading to support your opinions (that is, contentions or positions) should demonstrate that you understand the concepts presented. Do not include definitions or summaries of the readings, or simply describe what the company did. Instead, your responses to the questions should be analytical and should demonstrate that (a) you understand the principles from the background reading and (b) you can apply them to this particular case. Vague, general answers will not earn a good grade.Avoid redundancy and general statements such as "All organizations exist to make a profit." Make every sentence count. Paraphrase the facts using your own words and ideas, employing quotes sparingly. Quotes, if absolutely necessary, should rarely exceed five words. When writing an academically oriented paper, you will uncover many facts about the product. If you paraphrase the facts, cite the sources in your text and link those citations to references at the end of the paper.Here are some guidelines on how to conduct information search and build critical thinking skills.Emerald Group Publishing. (n.d.). Searching for Information. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/searching.htmEmerald Group Publishing. (n.d.). Developing Critical Thinking. Retrieved from http://www.emeraldinsight.com/learning/study_skills/skills/critical_thinking.htmGuidelines for handling quoted and paraphrased material are found at:Purdue Online Writing Lab. (n.d.). Academic Writing. Retrieved from https://owl.english.purdue.edu/owl/section/1/2/Purdue Online Writing Lab. (n.d.). Quoting, Paraphrasing, and Summarizing. Retrieved from https://owl.english.purdue.edu/owl/resource/563/1/Purdue Online Writing Lab. (n.d.). Avoiding Plagiarism. Retrieved from http://owl.english.purdue.edu/owl/resource/589/1/Your paper consists of arguments in favor of your opinions or positions on the issues addressed by the guidelines; therefore, avoid the following logical fallacies:Purdue Online Writing Lab. (n.d.). Logic in Argumentative Writing. Retrieved fromhttp://owl.english.purdue.edu/owl/resource/659/03/Module 3 - BackgroundPromotion and Primary ResearchFulgoni, G. M. (2016). Fraud in digital advertising: A multibillion-dollar black hole. Journal of Advertising Research, 56(2), 122-125.Kumar, V., & Mirchandani, R. (2012). Increasing the ROI of social media marketing.MIT Sloan Management Review, 54(1), 55-61.Lamberton, C., & Stephen, A. T. (2016). A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal Of Marketing, 80(6), 146-172. doi:10.1509/jm.15.0415Olbrich, R., & Schultz, C.,D. (2014). Multichannel advertising: Does print advertising affect search engine advertising? European Journal of Marketing, 48(9), 1731-1756.Royne (Stafford), M. B. (2016). Research and publishing in the journal of advertising: Making theory relevant. Journal of Advertising, 45 (2), 269-273.Soat, M. (2013). Digital advertising’s automated future. Marketing News, 47 (9), 4-5.Sun, Q., & Spears, N. (2012). Frustration and consumer evaluation of search advertising and search engine effectiveness: The case of hedonic vs. utilitarian product. Journal of Electronic Commerce Research, 13 (2), 122-134.Taylor, C. R. (2009). The six principles of digital advertising. International Journal of Advertising, 28(3), 411-418.