HCA 421

Post 1: Strategic External Assessment: Industry and Competition

Describe Michael Porter’s Five Forces Model. What does he attempt to explain?  How might the forces function and affect industry profits? 

Post 2: Market Segments

If the movement toward “consumer-driven health care” continues to advance, speculate on how a health care organization may want to improve the way that it assesses and interacts with its market and customers, including providing health services and programs to meet the needs of a diverse population.  Reflect on how this development may, or may not, affect those who are already under-served in a market.