Sociology: McDonaldization of Society

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Humanities

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Part A

Think about your favorite sport, and give examples of how calculability is present in that sport. What do you think about it? What are numbers you find particularly useful/relevant, and particularly annoying/useless/ridiculous? Do the stats and other numbers enhance your fan experience, or come in the way of it? You may do some online research to bring specific examples, making sure to include the URL for the sources you mention.

Part B

Write a 3 page journal in MLA 12-point and double spaced. The first 2 pages should be the essay and the third page should be the reference page. NO PLAGIARISM. Make sure it is clear and concise.

Drawing on Ritzer’s description of the McUniversity in particular, this assignment requires you to do the following:

  • Analyze your experience looking at those elements that fit with a search for greater efficiency, and those that do not.
  • Overall, would you say that your education experience is efficient, or not? How so?

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Explanation & Answer

Attached.

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First name, Last name
Instructor’s Name
Course Number
Date
McDonaldization of Society
The term McDonaldization of society is a term that was coined by George Ritzer who
used it to refer to the way several elements within the society have similarities with those of a
fast food chain (Ding 23). The society has been undergoing a lot of changes in the recent
past, people and businesses seek to come up with new ways of doing things. Traditional rules
that were being used to do things are now being replaced with more modern ones. Tasks are
now being broken down into smaller ones which are then handled using the most efficient
method. Any other methods that are not efficient enough will be rejected.
McDonaldization of society has characteristics like efficiency, calculability,
predictability and control which are found in businesses that deal with fast foods. The fast
food industry uses methods that are designed to produce outcomes that are desired every
other time they are used. The end result when these methods are used can be predicted easily
since there is the control of the processes used and performance can be measured easily based
on quantity (Ding, Ying, et al. 19). There have been a lot of changes taking place in various
sports which have been brought about by McDonaldization. Major sports like football and
basketball among others are not the way they used to be. It has become very necessary for
the owners of the clubs to come up with ways of ensuring that their fan base is secure. My
favorite sport is football which has undergone numerous changes to the way the seasons,
games and players are organized.

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In the most recent past, clubs are switching to bigger stadiums, schedules for the
games fixtures are being influenced by major television stations, teams can get victories from
penalties and there has been an increase in the use of technology like CCTV so as to enhance
the viewer experience. The clubs are also leaning more towa...


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