Description
Purpose of Assignment
Weeks 3, 4 and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is part three of the three part Strategic Management Plan addressing strategy implementation, evaluation and control. The purpose of the Week 5 individual assignment is to allow the student to discuss and explain how the strategies discussed in prior weeks are converted into implementation activities both domestically and internationally, in alignment with legal, social and ethical considerations. Furthermore, the student has an opportunity to explain and discuss how the strategic plan and implementation activities will be monitored.
Weeks 3, 4, and 5 Individual Assignments are integrated to generate a Strategic Management Plan. This is Part 3 of the three part Strategic Management Plan.
Assignment Steps
Write a 1,050-word report on the company you selected in Week 3, following up on the Individual Assignment of Week 3 (Environmental Scanning), and address the following:
- Strategy Implementation
- Discuss International Strategy.
- Discuss Strategic Implementation.
- Explain the influence of Governance and Ethics.
- Discuss the Company Social Value.
- Discuss Innovation and Diversification.
- Discuss Legal limitations.
- Evaluation and Control
- Explain Strategic Metrics.
- Discuss Key Financial Ratios.
Cite at least 3 scholarly references.
Format your paper consistent with APA guidelines.
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Explanation & Answer
Attached.
Running head: STRATEGIC MANAGEMENT
Strategic Management
Institution Affiliation
Date
1
2
STRATEGIC MANAGEMENT
Introduction
Facebook is a social media platform that is the most used in the world. Its main aim is
to connect as many people in the world as possible (Young, 2014). Competitors such as
Twitter are not relenting in improving their services. This has made Facebook come up with
an international strategy that will help it improve customer experience and effectively
compete with its rivals. This will ensure that Facebook remains relevant in the very volatile
environment in which it operates.
International Strategy
Facebook’s international strategy comprises several plans. The first is to develop the
internet infrastructure in countries where Facebook intends to venture in but the internet
infrastructure is poor. This will enable Facebook to access more markets and not be limited to
areas with well-developed infrastructure (Young, 2014). Facebook also intends to do target,
marketing internationally. This will mean that it will have to identify its customers' needs
depending on the age, gender, and geographical location. Facebook also intends to invest in
innovation. When it comes up with creative ways to satisfy their customers then they will
increase their profits.
The company also intends to ensure all its business partners are well paid and that
instead of relying on other companies to provide basic services, it acquires these services.
When those doing business with the company ...