A company self-examination. What are we known for? Who do we want to become?

Sep 5th, 2017
Anonymous
Category:
Business
Price: $20 USD

Question description

A company self-examination. What are we known for? Who do we want to become?

In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.

Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.


I will attached the form with the question and the need to be answered and completed on there. All answers must be at least 5 sentences long. Google is the company that I chose. Below is the listed information that was given by my professor that can be used with additional research.

GOOGLE

History

Founders Larry Page and Sergey Brin met at Stanford University in 1995. By 1996, they had built a search engine (initially called BackRub) that used links to determine the importance of individual Webpages.

Larry and Sergey named the search engine they built "Google," a play on the word "googol," the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity-which until then didn't exist.

In 2000, we introduced AdWords, a self-service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads we introduced more than a decade ago, help thousands of businesses grow and become successful.

On April Fools' Day in 2004, we launched Gmail. Our approach to email included features like speedy search, huge amounts of storage and threaded messages. Our Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004.

We acquired digital mapping company Keyhole in 2004, and launched Google Maps and Google Earth in 2005. Today Maps also features live traffic, transit directions and street-level imagery, and Earth lets you explore the ocean and the moon.

In 2006, we acquired online video sharing site YouTube. Today 60 hours of video are uploaded to the site every minute. Cat videos, citizen journalism, political candidacy and double rainbows have never been the same.

Amidst rumors of a "Gphone," we announced Android-an open platform for mobile devices-and the Open Handset Alliance, in 2007.


Assignment 2 Situation Analysis Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google): 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others. [Insert response] What do the customers buy/use? [Insert response] What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats. For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 3 Assignment 2 Situation Analysis 2. Company [This is what the brand is currently.] Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment? [Insert response] [This is what the company/brand needs to become.] How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well. [Insert response] 3. Context Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales. For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It’s possible to include information about how the Economy affects this industry. This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand? [Insert response] 4. Collaborators Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them? [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 2 of 3 Assignment 2 Situation Analysis 5. Competitors Who are the main competitors? [Insert response] 6. Recommendations Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? 1. [Insert response] 2. [Insert response] 3. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 3 of 3

Tutor Answer

(Top Tutor) CASIMIR
School: UCLA
PREMIUM TUTOR

Here you go. In case of any further inputs, please let me know.All the best!I appreciate working with you!

Assignment 2
Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in the Week 10 assignment submission
link.

Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google): GOOGLE
1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
["Everybody on the planet is our customer target," says Google's head of Marketing. In this respect, it is
evident that the company aims at reaching every person in the world with their products irrespective of
social and cultural settings. However, Google appreciates that cultural diversity has become an important
aspect of modern business. In this regard, it has made efforts to align its products with the cultural
practices of most of its clients. Information indicates that the products of Google are used at great length
by people of various origins throughout the world. There has been no specification on the age groups of
the customer base of the services of the group. An examination of customer review indicates that Google
customers are pleased with the services that are offered by the company.]
What do the customers buy/use?
[While the name Google has over the years been associated with the search engine, there are many
services that are offered by the company to its clients. Over the years, the company has expanded its
services to include a broad range of services. Google operates Gmail which allows users to send and
receive emails. Additionally, the company operates YouTube which enables customers to access v...

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