Critical Thinking PART ONE:Written Assignment - Analyze 3 Advertisements

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PART ONE:Written Assignment - Analyze 3 Advertisements

For your written assignment, find three advertisements. These can be videos, radio ads, print ads, interactive media, or any other sort of media used for advertising purposes. For each advertisement, provide a ½ page analysis that answers the following questions:

  • Summarize the advertisement, the apparent demographic it is aimed at, and the product it is pitching.
  • What are the arguments being made? Are they explicit or only implied?
  • Are the arguments being forwarded cogent? Why or why not?
  • What sorts of devices, rhetorical, language, or other are employed to either enhance or distract the audience from the message?


PART TWO: Course Project - Part 3 - Final Scenario Project Submission

Complete Part 3 of the Critical Thinking Scenario Project.

  • Remember to proofread your submission in order to eliminate spelling and grammar errors.

Tutor Answer

School: Carnegie Mellon University

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Running head: CRITIAL THINKING 3


Critical thinking 3


New York Times ‘The truth is hard to find’
The truth is hard to find commercial by New York Times was meant to encourage the
public to pay for news. These were a wave of adverts with a common TV clip of what the
Times journalists have to go through to ensure that they provide independent journalism to
readers. The commercial showcases a short film which demonstrates how dedicated
journalists are on reporting issues such as war and terrorism, health epidemics, and
immigration. The ads’ slogan ‘the truth is hard to find’ implies that journalism requires
quality and expertise. The message behind the ad is that Times is willing to take any
necessary risks in reporting objectively. This message about the Times is implied through an
indirect suggestion that New York Times is objective in its journalism, and aims at covering
stories which are relevant to a wide audience.
Apple’s ‘Earth...Shot on IPhone’
Apple has been running multiple ads for its IPhone campaign. This ad features a
narrator who reads from his book’ Pale Bale Dot’. In this ad, Apple focuses on preserving our
earthly home and implies its commitment to preserving and cherishing this earthly ho...

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