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Running Head SLP ASSIGNMENT MODULE 4
Name
Trident University International
Module 4 SLP Assignment
MGT 499/Strategic Management
Instructor
Date
1
SLP Assignment Module 4
2
The Platform Wars: Simulating the Battle for Video Game Supremacy
In recent years, video game industry is growing rapidly. The three main competitors
companies in the gaming industries are Microsoft, Sony, and Nintendo. To stay ahead of our
competitors, we are going to use focus on five key elements: compatibility, licensing and launch
timing, offering lower prices, penetrating marketing, and aggressive distribution.
When it comes to determining any new product’s success, a significant role is played by
the timing; hence, the console will be launched in the marketplace right before the Christmas for
taking the edge of seasonal effect. The majority of sales take place during the holiday seasons,
and it serves as perfect opportunity to attract the customer and generate th...