Observation and Analysis of Local Business

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Business Finance


Select and observe a small business in your area. Do not use a chain or franchise. You should observe the business in person. If you wish, you can also speak to the manager or owner if they are available. Based on your observation, answer the following questions in a 4-5 page paper:

1. Identify the business name, location, and hours and days of operation.

2. Thoroughly describe its products and/or services. Describe their store and storefront. What image are they portraying to the customers?

3. Give examples of the type of marketing that this business uses to promote their business and describe why they chose these methods.

4. Identify their customer. Describe their target market and their secondary market. (These two groups should be a very specific and clearly defined. Do not feel like you are excluding anyone. You are just defining who they are focusing their marketing activities on.)

5. Identify and describe two competitors. How do they differ from your chosen business?

6. Does the business have a competitive advantage over the competition? Explain why or why not.

7. What challenges does this business face in the near future? Explain and support your reasoning.

8. If you were a Marketing Professional consulting with this business, what would you suggest that they do differently? Focus on things we discussed throughout the class such as marketing activities, interactions with customers, public relations, image of the brand, social media, etc. Explain and support your response.

Your assignment must follow these formatting requirements:

  • Paper must be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. Include an introduction and conclusion paragraph to create a concise and coherent presentation of your ideas.

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Explanation & Answer

I will complete this once you give the city.

Small Business Analysis- Outline
Thesis Statement: 3D Fold Creative has gained a competitive advantage in intentional design
for other businesses in the area and thus stands out as the best business, technology, and
intentional design business in Greenville.
I. Introduction
II. Products and services
III. Marketing strategies
A. Relationship marketing
B. Online marketing
IV. Target market
V. Competition
VI. The future of 3D Fold



Small Business Analysis



Small Business Analysis

The number of small businesses in Greenville, SC amount up to 85% of all businesses in
the area (Greenville Chamber of Commerce, 2017). As such, this area is mainly driven by small
businesses which have experienced success. One such business is 3D Fold Creative which is
located at 714 Pettigru Street, Greenville. The business opens from Monday to Friday from 9 am
to 5.30 pm and on Saturdays from 9 am to 1 pm. 3D Fold has only fourteen employees with Tim
Joiner as the CEO/Founder. Joiner has two other partners namely Jim Wiginton and Andrew
Cropsey (3D Fold Creative, 2017). As such, the upfront team is a management and design
management team which handles most of the company’s work. 3D Fold Creative has gained a
competitive advantage in intentional design for other businesses in the area and thus stands out
as the best business, technology, and intentional design business in Greenville.
Products and Services
3D Fold offers four main types of services. The primary product of the business is brand
identity. Under brand identity, the company ventures in logo design for other businesses, major
messaging such as identifying the best messages for the clients, and designing taglines for
companies. Also, business card design lies under this service. Other than brand identity, the
company also offers website creation services. Under website creation, the business ventures in
content strategy which involves designing site organization, key messaging, and the content to be
found on the site. The compan...

Really helped me to better understand my coursework. Super recommended.


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