Description
As the marketing manager of a large, national, and geographically dispersed organic food store chain, you are to create a
marketing PowerPoint presentation that identifies the strategic decisions you must make in the areas of price and
promotion. In this presentation, you will research and provide pricing examples that compare and contrast various factors
that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy
pricing, psychological pricing, and promotional pricing.
You should further explain the ideas and/or graphics represented on the slides by using the slide notes feature.
You must reference at least two articles from business-related or news websites. All paraphrased and quoted material must
be cited and referenced.
Your presentation should be at least 10 slides in length, not counting the title and reference slides.
Explanation & Answer
Hello. Please have a look at it and in case of anything let me know
Pricing strategies
Student Name;
Course;
Institution
Introduction
•
•
•
Pricing strategy refer to the method companies use to decide on the price of products and
services. Price decisions made are influence and affect the 3P’s (Promotion, product and
place).
Good pricing strategy help the companies to determine the price in which the profit margin is
maximum.
Organic product companies, due to the perishability of their product, require an effective
pricing strategy to ensure the products reach the market in time.
Pricing strategies
i. Premium pricing
ii. Penetration pricing
iii. Economy pricing
iv. Psychological pricing
v. Promotional pricing
Pricing strategy matrix
Low
Quality
Low
Economy
Penetration
Price
Psychological...
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