Trechelle Monroe

timer Asked: Sep 8th, 2017
account_balance_wallet $10

Question Description

the instructions are attached , please read carefully .

Tutor Answer

School: Carnegie Mellon University


Running head: BUSINESS MEMO


Developing Persuasive business messages for sale of Samsung Galaxy J7 (2017) in
foreign market (Vietnam)
Student Name:
Professor’s Name:
School Affiliation:



Memo to Jesse Kelly (company President)
Benevolently, every business strives to remain competitive in the industry. One major way to
remain competitive is globalizing operations (Bromley & Meyer, 2015). The advantage of going
into a foreign country is improved company reputation which in the long run result in increased
profits. While it is the prerogative of the business owner to internationalize business operations,
indeed, taking operations in the foreign country require a couple of strategies. The first strategy
is associated with the nature of the product. Samsung Galaxy J7 is the latest Samsung Product
that has received positive reciprocation from customers in all over the globe. Although the
product has not been sold in most parts, the company is optimistic about generating profits in
selling the product in Vietnam. In this regard, Vietnam remains great potential market of
Samsung Galaxy J7. The second important strategy in globalizing company operations is capital
availability. Undoubtedly, taking operations in an international arena consume costs such as
marketing, distribution, advertising, insurance, compliance among others. For example, in the
State of Vietnam, costs associated with understanding cultural and multicultural disposition will
be absorbed. Hence, this will call for internationalization of Samsung Galaxy J7 to suit needs and
wants of Vietnamese.
AIDA model
Essentially, based on the AIDA model, the product stands a high chance to gain entrance into the
Vietnamese industry. Bearing in mind Samsung Galaxy J7 is a technological product, optimism
is key. This is based on the perspective that world customers are more concerned about trying
new technological innovations in the market. Therefore, communicating effectively about the
features of the product will be essential in the foreign country (Butje, 2005). As mentioned
earlier, launching the sale of the product in a foreign country requires persistence and thorough
advertising. Based on the AIDA model (Attention, Interest, Desire, and Action), Am opt...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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