your answers with examples and research and cite your research using APA
relatively new product category, for example, tablet-sized phones (phablets).
evaluate the brands among different companies competing in this category.
one of the companies and analyze how its brand coexists with the other products
product line and in the overall product portfolio of the company.
context of this company:
- Analyze the use of single branding, family branding,
and brand extension.
- Discuss ten characteristics that you would use for
effective brand name creation.
- Suggest the appropriate marketing mix strategy—in terms
of product, price,
and place—for the product selected.
- Analyze three packaging strategies followed by the
company (of the selected product)
the corresponding benefits to the consumer.
your choices with valid assumptions and logically driven arguments.
sources using APA format.
Submit your responses to the above questions in