Branding a new product

Mar 23rd, 2015
Business Finance
Price: $30 USD

Question description

Support your answers with examples and research and cite your research using APA format.


Identify a relatively new product category, for example, tablet-sized phones (phablets).

Then evaluate the brands among different companies competing in this category.

Next, pick one of the companies and analyze how its brand coexists with the other products

in the product line and in the overall product portfolio of the company.

In the context of this company:

  • Analyze the use of single branding, family branding, and brand extension.
  • Discuss ten characteristics that you would use for effective brand name creation.
  • Suggest the appropriate marketing mix strategy—in terms of product, price,

promotion, and place—for the product selected.

  • Analyze three packaging strategies followed by the company (of the selected product)

and the corresponding benefits to the consumer.

Justify your choices with valid assumptions and logically driven arguments.

Cite any sources using APA format.

Submit your responses to the above questions in 700–800 words

Tutor Answer

(Top Tutor) Kelvin B
School: University of Maryland

Studypool has helped 1,244,100 students

Review from student
" Goes above and beyond expectations ! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1829 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors