Assignment 2: Situation Analysis A company self-examination. What are we known for? Who do we want to become?

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Question Description

A company self-examination. What are we known for? Who do we want to become?

In this assignment, you will create a Situation Analysis for one (1) of the following companies / brands: Jeep Cherokee, Amazon.com, or Google.

Each of these three (3) companies (Jeep Cherokee, Amazon.com, and Google) has been through numerous changes in recent years. For this assignment, select only one (1) company / brand. Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.

Click below to download the required template.

*Remember to only select one (1) brand from the options below (click on Option A, Option B, or Option C to view each available brand).

I also attached the grading rubric.


Assignment 2: Situation Analysis A company self-examination. What are we known for? Who do we want to become?
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Assignment 2: Situation Analysis A company self-examination. What are we known for? Who do we want to become?
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Assignment 2: Situation Analysis A company self-examination. What are we known for? Who do we want to become?
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Unformatted Attachment Preview

Assignment 2 Situation Analysis Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link. Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Jeep Cherokee Automobiles, Amazon, or Google): 1. Customers Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty. For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others. [Insert response] What do the customers buy/use? [Insert response] What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats. For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 1 of 3 Assignment 2 Situation Analysis 2. Company [This is what the brand is currently.] Identify strengths and weaknesses of the company/brand as it exists today. What does the company/brand do well and not so well at this very moment? [Insert response] [This is what the company/brand needs to become.] How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well. [Insert response] 3. Context Define the current business environment. Include information about political, legal, economic technological and societal factors that may influence sales. For example: You could perhaps discuss the current trends and conditions for this Industry and for the brand. It’s possible to include information about how the Economy affects this industry. This could include changes in income: are people losing jobs, or getting paid more? Changes in spending habits could be considered as well. Other factors such as use of public transportation and shopping online may also be relevant. Whether or not the product is high-tech, or state-of-the-art can be also be included in describing the context. For example, are there other companies producing new versions of the product? Is the market changing quickly? How is technology affecting this product or service? Are there any new laws that may affect the brand? [Insert response] 4. Collaborators Define the business partnerships. Does the company/brand have any current partnerships? What other company/brand may be a good partner for them? [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 2 of 3 Assignment 2 Situation Analysis 5. Competitors Who are the main competitors? [Insert response] 6. Recommendations Based upon the analysis you just completed in this worksheet, what are three (3) key recommendations that you could pass along to Management regarding the future direction of the company you selected? 1. [Insert response] 2. [Insert response] 3. [Insert response] © 2015 Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied, further distributed, or otherwise disclosed in whole or in part, without the expressed written permission of Strayer University. MKT 100 Assignment 2 1156 (8-14-2015) Page 3 of 3 ...
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Tutor Answer

Prof_Holley
School: UCLA

Hey buddy!Attached is the assignment.Please have a look at it and feel free to seek any further clarification. I will revise any part part that you will want me to until you are 100% satisfied with the work.If
there's no further work to be done. I'd really appreciate if you could
leave a 5 star⭐ ⭐ ⭐ ⭐ ⭐ feedback for me on Studypool. This would be so helpful in
me securing further work and continue to tutor.Thanks. 😉

Assignment 2
Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in the Week 10 assignment submission
link.

Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Amazon):
1. Customers
Who are the current customers/users? Include information related to demographics,
psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.






Amazon’s customers mostly consist of the technologically savvy individuals who can
access the internet and have payment tools such as debit card, PayPal, and credit card.
Also, the company targets consumers within the middle and upper class who have
experience in basic technology but are reluctant to visit physical outlets for shopping.
Regarding age, Amazon targets the older shoppers more than the young customers. That
is because brand loyalty is higher with older than with the young customers.
Otherwise, businesspersons, professionals, and individuals searching for good deals in
the market also form part of Amazon’s customers.

What do the customers buy/use?



Amazon offers a broad range of products and services. Customers can purchase virtually
anything ranging from e...

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Anonymous
Good stuff. Would use again.

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