Huawei Company Analysis Paper

User Generated

FON1987

Business Finance

Description

Unformatted Attachment Preview

Assignment Content You are requested to complete a 3-page report analyzing the marketing strategy of the company of your choice. Instructions are below. This final assignment is due on 7 May 2022. INSTRUCTIONS: You work for a full-service marketing agency that has been hired to analyze (& improve) the marketing strategy of an existing brand. 1. Analyze the situation (3Cs): what are the strengths/ weaknesses of this brand? What is the competition? What are the customers/ needs? 2. What is the positioning of this brand? Who is the target? How are customers segmented? 3. What is the brand essence? 4. How is the brand essence translated into a customer experience? Introduce here all elements you think are related, in terms of pricing, communication etc. 5. Based on the above analysis, identify 3 solid recommendations that you’d make (a few lines are enough) Deliverables: • A max 3-page single-spaced report; if needed use appendices to support your report. • Please don’t forget to provide the sources and references Points Evaluation Grid: 3Cs Analysis 20 Customer segmentation & targeting, positioning 20 Brand essence 20 Customer experience: communication, pricing, distribution, etc. 20 Recommendations 20 Classification: Public
Purchase answer to see full attachment
Explanation & Answer:
8 Pages
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.
View attached explanation and answer. Let me know if you have any questions.

1

Huawei Company Analysis







2
Huawei Company Analysis
Company Overview
Huawei is a global Chinese company established in 1987 with its headquarters in
Shenzhen, China (Alfayad, 2019). The company initially focused on the production of mobile
devices but later expanded its corporate world to accommodate various activities like offering
enterprise equipment, providing operational and consultative services, and developing
telecommunication networks. The company has become a leading brand that offers business-tobusiness (B2B) consumer products and services worldwide. In 2018, Huawei was recognized as
the universe's most respected brand (Huawei, 2018). The company trails behind Samsung in the
smartphone production. This report analyzes the company’s marketing strategy and provides
recommendations to help the company advance more into the market.
Huawei Company Analysis Based on 3Cs
Knowledge of the marketing function and applying fundamental procedures to create a
marketing strategy can bring vital differences in a company. There are 3Cs of brand
development: company, customer, and competition (Schlegelmilch, 2020).
Company
Huawei Company has several strengths and weaknesses, which this study utilizes in
analyzing the company and its current situation.
Strengths
One of the primary strengths of Huawei Company is its diverse product portfolio
(Alfayad, 2019). The company has its fastest development in manufacturing broad smartphone
ranges widely known. The company combines higher quality and affordable prices. Huawei is
one of the inexpensive smartphone producers in the market, with broad products cheaper than
their rivals. In addition, Huawei is also a private company without external organization or entity
shares (Albalawi et al., 2019). Business ownership is a vital aspect of a company.
The second strength is the company’s innovative technology. Huawei has preserved a
substantial focus on research and development (R&D) ever since its establishment (Alfayad,
2019). The company’s investment in R&D has helped it to stay on a notch of the technology
curve. It has over 20 R&D established centers worldwide with $13 billion to advance 5G cutting
edge network technologies that have enabled the company to be the chief 5G provider of
hardware to over 1,500 exceptional networks worldwide (Huawei, 2018).
The company also has a leading market position in the smartphone network. Huawei is
the second top competitor in the smartphone industry (Shamout, 2020). The company offers lowend and high-end products. Huawei held 19% of the worldwide smartphone network in the first
quarter of 2019 (Jiang and Gong, 2019). The company is also China’s market leader in the local
market and has an excellent universal reach.
Weaknesses
One of Huawei's weaknesses is its weak market share in the United States (US) compared
to companies like Apple and Samsung (Dan et al., 2021). This w...


Anonymous
Excellent resource! Really helped me get the gist of things.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags