Resource: Impact of Cultural Values on Consumer Behavior Grading Guide Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers. Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed. Find three specific examples of organizations marketing to these changes in cultural values. Examples may be mission/value statements, print advertising, web site content, press releases, among others. Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy? Discuss each example you found using specific information. 

Read Case Study 3-3: “Marketing to the Bottom of the Pyramid” provided on the student resource site (http://highered.mcgraw-hill.com/sites/007352994x/student_view0/cases.html) Respond to Question #2 at the end of the case:Marketing to the B.O.P. raises a number of issues revolving around the social responsibility of marketing efforts. Write a position paper, either pro or con, on one of the following:Is it exploitation for a company to profit from selling soaps, shampoo, personal computers, and ice cream, etc., to people with little disposable income?Can making loans to customers whose income is less than $100 monthly at interest rates of 20 percent to purchase TVs, cell phones, and other consumer durables be justified?One authority argues that squeezing profits from people with little disposable income – and often not enough to eat – isn’t capitalist exploitation, but rather that it stimulates economic growth.Conclude with action steps a company can take to support your position. Be sure to support your arguments with a minimum of three scholarly sources that are cited in APA format within the text of your paper and on the reference page. Your written content should be two to three pages (not including the cover page and reference page), and formatted in APA style as outlined in the Ashford Writing Center..MUST USE OWN WORDS NO PLAGIARISM! !!

The article in this week’s readings regarding uncertainty in big data analytics brings to light several possibilities where errors may exist in data due to noise, incompleteness, or inconsistency. Considering the market basket approach presented in Chapter Three of the course text, write a 2-3 page, APA 7th edition-formatted paper discussing where potential errors or ethical challenges may exist in data gathered and used for marketing purposes. For example, in 2012, Target’s data analytics discovered that a teen girl was pregnant before her family knew based on purchase history and began sending related advertisements. Identify 2-3 ethical and legal issues surrounding the collection of consumer data and consumer privacy. How might these issues impact areas such as diversity, equity, inclusion, or targeting of social groups? Address what steps a business may take to clean their data or reduce inconsistencies.