organization and describe its history, products, and major competitors
in a paragraph or two. Develop a SWOT analysis detailing the strengths,
weaknesses, opportunities, and threats that may affect the organization.
You must submit a three-to four-page
paper (excluding the title and reference pages) formatted according to
APA style guidelines as outlined in the Ashford Writing Center. In
addition to the textbook, you must use at least two scholarly sources.
Locate a competing organization in your
local market (or region) to help develop your SWOT analysis. You can
find this information on the website for the US Chamber of Commerce.
Your SWOT analysis should address the Questions to Ask on Rob Berman's