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You have received a business research study done by a consultant for a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What do you look for?

Mar 24th, 2015

How were people recruited?

What kind of questions were on it? Did they give people enough choice? Were they easy to understand?

Who responded? If there were only a certain demographic group that responded, that might indicate something is wrong.

Mar 24th, 2015

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Mar 24th, 2015
Dec 6th, 2016
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