You have received a business research study done by a consultant for a life insurance company. The study is a survey of customer satisfaction based on a sample of 600. You are asked to comment on its quality. What do you look for?
How were people recruited?
What kind of questions were on it? Did they give people enough choice? Were they easy to understand?
Who responded? If there were only a certain demographic group that responded, that might indicate something is wrong.
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