Description
Assignment Two
Chapter 3 & 4
Motivation is the inward drive we have to get what we need. In the mid-1900s, Abraham Maslow, an
American psychologist, developed the hierarchy of needs shown in Figure 3.4.
1. Select two advertisements and describe the needs identified by Abraham Maslow that each ad addresses.
2. Analyze the advertisement using the concepts of marketing and consumer segmentation, and discuss how it aligns to the organization's mission.
3. Find an international version of an advertisement for one of the products.
4. What differences do you detect in the international version of the ad? How did the underlying aspects of marketing and psychology utilized in the advertisement change?
Note: Please review my expectations for the assignment. I expect your response to include 2 or more references from the APUS Library system (failure to include such references will detract from your grade on the assignment), and be presented in APA Format. Deliverable length is a minimum of 2 body pages.
Explanation & Answer
Attached.
Running head: HIERARCHY OF NEEDS
1
Hierarchy of Needs
Name
Institutional Affiliation
HIERARCHY OF NEEDS
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The hierarchy of needs puts into consideration different types of needs, among them
include; security needs, social needs, esteem needs, and self-actualization needs. These are the
Abraham Maslow’s hierarchy of needs. He came up with these needs because all people are at
different stages in life and would like to satisfy each one of their needs differently. The main
aim of advertisements is to meet most of the consumer wants. While addressing the needs of
customers regarding the hierarchy of requirements, advertisers bear in mind that different needs
have different weights on consumer survival. With this, therefore, advertisers should aim at
meeting various categories of consumer needs
An example of an adve...