Description
Instructions for Capstone Project Part 3
Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:
- Internal environment
- External environment
- Strengths
- Problem analysis
- Recommendations and implementation costs
- Evaluation and Control Processes
Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.
I have attached Project part.......Thanks
Explanation & Answer
Attached.
Business policy and Strategy -Outline
I.
Internal environment
A. Strengths
B. Weaknesses
II.
External environment
A. Opportunities
B. Threats
III.
Recommendations
A. Increased Innovation
B. Expansion of the distribution network
C. Investment in patent portfolio
IV.
Evaluation and control
Running head: BUSINESS POLICY AND STRATEGY
Business Policy and Strategy
Student Name
Professor Name
Course Title
Date
Institution
1
BUSINESS POLICY AND STRATEGY
2
Business policy and Strategy
Apple Internal Environment
Apple Inc. is an American based company and operates in more than one company.
Its internal environment can be analysed regarding its SWOT analysis which gives an insight
into the actions that the company can use to maximize opportunities and its growth (Jackson,
Joshi, & Erhardt, 2003).
Internal Strengths
Apple can be identified with three main internal strategic factors. One of the factors is
the strong brand image the company has. Apple is one of the most valuable brands in the
world. The brand is highly popular a...
