the specific international market

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Business Finance

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INT 640 Final Project Milestone One Guidelines and Rubric Overview: For the final project in this course, you are tasked with launching a product and accompanying marketing campaign in the international market of your choice. You will select a specific international market in the world, excluding the United States, and a specific product, and then assess the marketing conditions in the international market in several important areas. You should select a country that you were always interested in that might be your “dream” country to work in one day. Prompt: For the first milestone of your final project, you will submit a short paper with your company proposal, product detail, and country background. Select a specific international market and a company within a selected industry and provide a brief overview of your selections. Assume this company is planning to enter your selected international market with a new or updated product. The company proposal, product detail and country background will explore the historical background of the chosen firm’s business so that you can explore the nature of the firm’s products and services. Specifically, the following critical elements must be addressed: I. Company, Product, and International Market Overview: o Provide a brief background of the firm you have selected. o Include the nature of its products or services. o Explain which product or service have you selected and why. o Provide a brief overview of the chosen international market. Guidelines for Submission: Milestone One must be submitted as a 1–2 page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Included should be at least two scholarly references. All references should be cited in APA format. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Company Historical Background Products/Services Product/Service Selection Proficient (100%) Provides a brief historical background on the firm selected using clear and specific examples Includes the nature of the products or services provided using clear and specific examples Includes product/service selection, clearly identifying it as a new/updated product or service for the international market Needs Improvement (70%) Provides a brief historical background on the firm selected but does not include examples Includes the nature of the products or services provided but lacks examples Includes product/service selection, clearly identifying it as a new/updated product or service for the international market, but lacks details Not Evident (0%) Does not provide a brief historical background of the company selected Does not include products or services Value 20 Does not include product/service selection 20 20 International Market Overview Articulation of Response Provides a brief overview of the selected international market using clear and specific examples Submission has no major errors related to citations, grammar, spelling, syntax, or organization Provides a brief overview of the selected international market but does not include examples Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Does not provide a brief overview of the selected international market Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas Total 20 20 100%
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Running head: INTERNATIONAL MARKET CHANEL
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Chanel
Instructor
Class
Date
Name

INTERNATIONAL MARKET CHANEL

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In 1921, Coco Chanel made the absolute most celebrated scent in history to date, Chanel
No. 5. Chanel is viewed as a high form mark that comprises on couture garments, extravagance
excellence items and embellishments (Siddiqui, H., 2014). Chanel keeps on remaining
overwhelming in the consistently changing popular universe of design and magnificence by
broadening their cosmetics line with regular dispatches and restricted release accumulations. One
noteworthy element of Chanel is that it is a pio...


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