You make several interesting points here. First: Be sure you focus on the advertisement itself right away. Start with a discussion of it (1st or 2nd sentence of your essay). The goal of this assignment is to discuss an ad and talk about the cultural work it’s doing. SO, I think you’ve chosen a great one, but you need to be more specific and particular when talking about it. Next: your argument. You talk about the effectiveness of the ad—and you make some great points about it. However, you do not quite have an argument yet. Is the Budweiser company’s use to Nazi Germany and immigration really ONLY a feel-good American story? Let’s think about this critically. You might argue that Budweiser pitches itself as a politically-active company as a way sell its product. But what is the effect of this? It seems that Budweiser is making a statement about American identity—it might be refuting ideas about immigration that are being shared/spread by the current president. There are many directions you can take this— but do be sure you are really thinking about the cultural work of the ad. Simply saying that it is effective is not enough. (You have so much room here to make a cool argument—Is this ad is an assertion about American identity, what is it?). SO—start with an intro that brings up the ad right away, give us the needed background, give us a thesis statement, then use the body paragraphs to explore your argument. Talk about how the ad is working, and later, feel free to critique it / think about its complexity, etc. Also—last thing: The commercial ends with the text “When nothing stops your dream. This is the beer we drink.” Use that!! A nation built on immigrants, where anyone can come and try to achieve the American Dream we hear it time, and time again, but isn’t it refreshing sometimes when you see a company that is a true representation of the American Dream, be proud of how it all began and not afraid to tell their story. Furthermore, making a commercial that is to be aired on the Super Bowl one of the biggest stages in America, that has an average viewership of 111.3 Million people watching, without the slightest of hesitation of doing so. Especially, when times like these immigration is one of the hottest topics in the political world and the slightest opinion on the matter can cause a major controversy. The ability to talk about such a sensitive, yet such a relatable topic to all Americans without stirring up a controversy, however not also being afraid of such a thing happening has earned the respect of many notable figures and certainly mines as well. When the easiest way to self-promote yourself could have been your average cheesy commercial, where you have a celebrity come and pretend he is enjoying or really into your product and hope he’s base will come over and purchase your product. I, of course am talking about none other than, the Budweiser commercial that aired this previous Super Bowl. It takes place around the early 1900’s where a man is leaving his home country of Germany, almost like your typical trailer for a movie, where only the best or most intriguing parts of the film are shown to entice the viewer to actually go and watch the movie. Yet, it’s produced in a way to give you feeling that this may not be your typical advertisement or trailer, finding a way to take the best from both worlds. Furthermore, as you continue to watch the commercial you’ll find out that this man has a dream of brewing his own type of beer, and perseveres through many hardships, which include the ship that he was on catching on fire, having to stich up one of his eyebrows as a cause of that, and having to face an angry group of protesters that were xenophobic. By now you should’ve known that this was no trailer, but you also didn’t know what was the endpoint or the goal of this ad. All you knew was, he was, trying to accomplish his goal and the only place that he could do it was in the United States. An although he had a suitcase with him, he still wore the same tattered clothing as the beginning, and no matter what happened to them which included them becoming wet and dirty he never changed them. He eventually arrives to his destination which is St. Louis, where he is greeted by a local, and given a complimentary drink from a person at the bar he went. He then goes on to show him drawings and designs that he has been drawing up of what he thinks a perfect beer should look like and, where we assume that was there beginning of their partnership. Also finally knowing that this in fact was a Budweiser commercial due to them both stating their names as well as, their logo popping up at the end. Budweiser’s ability to keep the audience confused, but interested on what exactly was going on was a good mixture of simplicity and structure. And what I mean by that is they weren’t going overboard with the storyline nor did you feel that it was over exaggerated, they picked the perfect era, early 1900’s, which was the rise of fascism in many countries (i.e. Nazi Germany 1933-1945). They also were dropping subtle hints that it was a Budweiser commercial every time the man took out his drawing book, but if you didn’t pause it and actually study the drawing you probably wouldn’t have known until the end, when their logo popped up. I found that their approach was humble and wasn’t self-centered they could have found ways for them to splattered their logo as much as possible, but they chose to have their advertisement represent more than alcohol. If you look closely at the hardships that the German man had to endure, they were more than just being relevant during that time frame, but in a way still relatable to today. For example, if you looked at the ship burning it symbolically represented the struggled that immigrants have to go through just to get to the United States. The Budweiser commercial was a great example of creativity, courage, and a most of all a humbling advertisement that was shown at a time, where politics was a sensitive topic. It showed that advertisements don’t have to be your typical cheesy commercials that have a famous celebrity in order for them to be considered good or entertaining. Additionally, it showed that thinking outside the box is sometimes refreshing and unique. An can grab the audience’s attention and have a possible positive affect on society. Budweiser showed that it had a moral duty to spread positivity and debunk rumors through its own experiences. 
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