University of Phoenix Marketing Mix Strategy Essay

User Generated

DhrraA

Health Medical

University of Phoenix

Description

This week you will develop the Marketing Mix strategies you recommend that East Chestnut Regional Health System will implement.

Individually, create your marketing mix strategy by completing parts I–IV below.

Part I: Product Strategy:

Prepare a 150- to 300-word summary of your product or service strategy for a new or revised existing product or service you recommend that East Chestnut Regional Health System develop. Include the following:

State your value proposition. Include the following elements:

  • Customer value
  • Collaborator value
  • Company value Explain your product/service strategy. Include the following elements:
    • Describe the new or revised product or service in terms of product/service features and resulting consumer benefits.
    • Explain how the new or revised product/service strategy satisfies consumers’ needs.
    • Describe how the product or service differs from that of the competition. Part II: Pricing Strategy: Prepare a 150- to 300-word summary of the pricing strategy for the new or revised product or service for East Chestnut Regional Health. Include the following:
      • Description of your pricing strategy (How will you set the price for your product or service. For example, what do you plan to charge for a visit to the Women’s Health Clinic for a particular service provided?)
      • Cost basis for your pricing strategy (What does it cost to produce or deliver one product or element of service, for example, to deliver one visit to the Women’s Health Clinic for a particular service provided?)
      • Cost basis for your pricing strategy (What does it cost to produce or deliver one product or element of service, for example, to deliver one visit to the Women’s Health Clinic for a particular service provided?)
      • Primary and secondary marketing research support for your pricing strategy (For example, what is normally covered by insurance? What does the competition charge for the same or similar service?) Part III: Placement Strategy: Prepare a 150- to 300-word summary of how East Chestnut Regional Health will distribute the new or revised product or service. Part IV: Promotion Strategy: Prepare a 150- to 300-word summary of your recommended promotional strategy for how East Chestnut Regional Health will promote the new or revised existing product or service you recommend. Include the following:
        • Traditional advertising elements and budget
        • Social media and online advertising elements and budget
        • Website use
        • Public relations strategy and budget
        • Special event and/or promotional elements and budget
        • Description of a consistent, coordinated message to be presented through all promotional elements
        Post your marketing mix strategy to your team forum for review.

Explanation & Answer:
300 Words
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Explanation & Answer

View attached explanation and answer. Let me know if you have any questions.Hello sending the part I, I am still doing the part II to part IV. Thanks 😀

Part I Product Strategy

East Chestnut Regional Health is known for treating Level 1 Trauma up to critical illness for
the past 10 years. They have different services that cater to the medical needs of different levels
of people but over time, their market started to lessen due to some reasons like complaints from
patients, low recruitment rate of physicians, and the rise of a competitor which is the Banford
Medical Center (BMC). With the help of Team Bravo led by Mr. Brown, they develop some
growth marketing strategies to revive and rebrand the East Chestnut Regional Health.
One of the strategies is to launch to the public the opening of new Oncology Center that caters
to the needs of cancer patients, next is to launch an organization that will cater to the needs of
women or the Women Health Clinic that will be focusing on the assistance of primary health
needs of women and their child. They are also planning to actively recruit great physicians and
professionals that can help boost the confidence of people to start trusting the institution again.
Lastly, and most important part of the marketing plan is to settle the issues faced by the East
Chestnut Regional Health that affect their names to the public. By doing this, they expect people
to start believing and trusting again the service they provide.

View attached explanation and answer. Let me know if you have any questions.Here is the part II still working for part III and IV

Part II Pricing Strategy:

A price war is very prominent in any kind of business. In the case of East Chestnut Regional
Health, their services and prices are being compared to the services and prices of their close
competitor which is the Banford Medical Center (BMC), given this here are some strategies they
can do to provide a safe, effective yet high income on their services.
Merge services or do a package of the services which has the same ca...


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