Selecting one of the macro-environmental factors from the table prepare a report

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Business Finance

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Global forces and macro-environment factors continually challenge marketers. Selecting one of the macro-environmental factors from the table prepare a report on how you see that global force affecting, influencing, and limiting marketers in the near future.

For example, point # 2 states that “the movement of manufacturing capacity and skills to lower-cost countries” is one of the forces affecting marketing. How will this statement affect multi-nationals in their marketing plans for the future?

Let's open up the class for discussion regarding how these global forces will affect (positively and negatively) marketing practices in the 21st Century.

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TABLE 3.3 Global Forces Affecting Marketing 1. The substantial speedup of international transportation, communication, and financial transactions, lead- ing to the rapid growth of world trade and investment, especially tripolar trade (North America, Western Europe, Far East). 2. The movement of manufacturing capacity and skills to lower-cost countries. 3. The rise of trade blocs such as the European Union and the NAFTA signatories 4. The severe debt problems of a number of countries, along with the increasing fragility of the interna- tional financial system. 5. The increasing use of barter and countertrade to support international transactions 6. The move toward market economies informerly socialist countries along with rapid privatization of pub- licly owned companies 7. The rapid dissemination of global lifestyles 8. The development of emerging markets, namely, China, India, Eastern Europe, the Arab countries, and Latin America. 9. The increasing tendency of multinationals to transcend locational and national characteristics and become transnational firms. 10. The increasing number of cross-border corporate strategic alliances-for example, airlines. 11. The increasing ethnic and religious conflicts in certain countries and regions. 12. The growth of global brands across a wide variety of industries such as autos, food, clothing, and electronics
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Outline
Global Forces and Marketing
Introduction
Body
Conclusion
References


Surname 1

Global Forces and Marketing
Institutional Affiliation
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Date
Marketing can be defined as the communication that an organization or any seller is having with
the consumer. There are a lot of things that can affect marketing and the marketing efforts of a
company. The factors can be both local and global and they will task the marketer in their efforts
and their plans to market products in the future. One of these global factors is the rapi...


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