Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Select a different bullet point section than what your classmates have already posted so that we can engage several discussions on relevant topics. If all of the bullet points have been addressed, then you may begin to reuse the bullet points with the expectation that varied responses continue. Perceived value of a product is directly related to its perceived quality and inversely related to its price. Assuming that we keep the perceived quality constant, explain what would happen to the perceived value of the product if we increase its price. Explain what will happen if we decrease its price. Conversely, if we keep the price constant, explain what will happen to the product's perceived value if we increase its perceived quality. Explain what will happen if we decrease its perceived quality. As a part of the campaign for a new gourmet foods store, advertisement flyers will be sent through direct mail to high-income zip codes to solicit business from household heads. The mailers will contain information about the variety of products and services offered by the new store. Write the key marketing messages for an advertisement flyer positioning the store as a place where consumers interact with others interested in quality foods for everyday use and entertainment. In addition, select a method to measure the effectiveness of the mailer. Make reasonable assumptions. Using your selected method, how will you measure the effectiveness of the advertisement flyer? Why do you think your method is appropriate in the given situation? Provide detailed justification for your choice. A free-market national economy is experiencing a recession with no apparent end in sight. Determine what two pricing objectives you would recommend for producers of goods and services in the country. Explain why you would recommend these two pricing objectives. Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline. Provide reasoning to support your answer. Identify three internal and three external factors influencing the setting of prices. Discuss how each of these factors influences the price of a service.

Review the final project requirements as well as the list of sport industry business segments from the textbook (Chapter 3, page 88; or e-book, page 99) and choose an organization, individual, team, or facility from the list that you plan to use for your final project. In a 2- to 3-paragraph journal assignment, address the following:Selection: Describe your selection and explain in detail the role your selection plays in the greater sport industry and community. (For example, if you chose a local high school field, explain what the field is used for, what sport relevance it holds in the area, what uses it has, who runs it, etc.)Resources: Identify 3–5 preliminary resources that you think will help support your research for your final project. Briefly describe each resource.Concerns: Identify and discuss any concerns regarding your selection. Do you feel you have enough background information on your proposed topic? Are there any areas where you anticipate having difficulty finding information?Refer to the Final Project Guidelines and Rubric and to Chapter 1 of your textbook to support your responses. For additional details, please refer to the Module One Journal Guidelines and Rubric document.Post any questions you may have about the final project to the General Questions topic.

Select an Aviation or Business related organization to research and then write an introductory overview to use as part of the strategic audit report that you will create throughout the term. Do not use an organization you have researched in another course; use only original researched material. It is recommended you select a publicly traded company (one that sells stocks) for your strategic audit company. Public traded companies are required to make all of their financial information and board of directors' information available to the general public, which makes it easier for you to collect the data needed for your strategic audit report. Your Introduction overview should include the following: The name of your business. History and background of the business. Detail of what the business does and who its target audience is.