What would you do differently and why

User Generated

HfreNQ

Business Finance

Description

Each student will be responsible to complete a current event abstract based on the theories and studies of marketing. The current event abstracts may be shared with the class for discussion if time allows. The concept is to be able to look at current marketing campaigns and understand the theory behind them. Putting real-world experiences and current events into what we learn in the classroom will encourage learning and thinking outside the box. Critical/ Comparative Analysis:
1. What would you do differently and why?- This is an important part of an analysis-dig deep and explore your outside the box thinking.
2. Why do you think change is needed, compare possible competitors?

Management Application:

1. How can your analysis improve sales of the marketing and sales team?
2. What conclusions can be drawn from this article?

Please use online resources as well as USA Today and The Wall Street Journal to help find articles that pertain to this assignment. The article must be no more than two weeks old. It should pertain to some aspect of sales and marketing management. When abstracting an article include: Abstract should be 2-3 pages double-spaced, using the Levels of Review found below:




Descriptive Summary:

1. What are the main points of view in this article?
2. Why is this article important to sales and marketing management?

General Analysis:

1. What current marketing or sales trends are supported in this article?
2. What is the most important information in this article?

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Explanation & Answer

Attached.

Surname 1

Prepared By (Your Name)
Submitted To (Your Teacher)
Course Number
Date
Theories and Studies of Marketing
Introduction
In this article, the approach that we are going to focus on is the customer experience
management which can be considered as the way of negotiating and interacting with customers
to meet their expectations and also appraising their needs in the relevance of the firm’s
objectives.
This article focuses on the forthcoming experience of marketing strategies and all the
challenges related to marketing. With this effect, appraising customer experience management
has been considered as the most effective method in taking the lead in the marketing industry by
practitioners. This abstract holds strong consideration of appraising customer experience
management as so far the best marketing appro...


Anonymous
This is great! Exactly what I wanted.

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